Digital Marketing

8 hours ago

Chandigarh, Chandigarh, India APT & Co LLP Full time ₹ 4,20,000 - ₹ 5,40,000 per year

Daily Tasks

  • · Monitor ad performance (Google Ads, Meta Ads, etc.).
  • · Track KPIs for live campaigns (CTR, CPC, ROAS, conversions).
  • · Update budget pacing and flag under/overperforming ads.
  • · Check website analytics and SEO keyword rankings.
  • · Support urgent flyer edits or ad changes for hotels/events.

Weekly Tasks

  • · Launch & optimize paid ad campaigns for promotions, openings, or events.
  • · Draft and send email or SMS campaigns (aligned with Social Media Strategist).
  • Draft email/LinkedIn outreach for corporate prospecting (restaurant/banquets/events).
  • · Manage SEO updates for KSG websites (menu updates, seasonal specials, blog copy).
  • · Run A/B tests on creatives, headlines, or target audiences.
  • · Create reports for banqueting leads generated from ads/outreach.
  • · Keep contacts lists organized and updated in Wix (compiling from OpenTable, Toast, TripleSeat and others).
  • · Weekly alignment call with Strategist to sync campaigns and content.

Monthly Tasks

  • · Develop & maintain a day calendar of holidays & events, ensuring maximization of awareness and outreach.
  • · Deliver full marketing performance report across all brands (paid + organic).
  • · Propose budget shifts based on ROI (e.g., more ad spend on banqueting).
  • · Present competitor ad analysis (benchmarking).
  • · Update Google Business Profile listings for all hotels/restaurants.
  • · Optimize listings on OpenTable, Toast, Yelp, Google, TripAdvisor and any others.
  • · Evaluate website conversion funnel & recommend optimizations.
  • · Plan 30-day email/SMS marketing calendar.

Shared / Joint Responsibilities

· Banqueting, Events & Corporate Prospecting:

  • o Build targeted outreach lists (corporate admins & HR teams, local orgs, community groups).
  • o Prospect LinkedIn groups, admins, HR contacts, and corporate clubs for catering & banquets.
  • o Co-develop outreach campaigns (emails, flyers, social DMs).
  • o Review 3-5 competitors monthly for content and ad ideas.
  • o Track inquiries and report conversions.

· Campaign Coordination:

  • o Strategist ensures storytelling & voice.
  • o Marketing Manager ensures paid targeting & ROI.
  • o Both collaborate weekly to merge creative + performance.

Job Types: Full-time, Permanent

Pay: ₹35, ₹45,000.00 per month

Work Location: In person

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