Content Strategist

4 days ago

Chandigarh Chandigarh, India G-LEUHR Full time

**Job Summary**:
We are seeking a results-driven and innovative **Content & Product Marketing Strategist** to lead content initiatives that directly impact **lead generation, product positioning, and revenue growth**. This role combines the creativity of content strategy with the analytical mindset of product management, ensuring that every campaign contributes to business success.

**Key Responsibilities**:

- Develop and execute a **content strategy roadmap** aligned with business, product, and revenue objectives.
- Lead **product positioning and messaging** through compelling content across all channels (website, blogs, campaigns, sales collateral, social media, video, PR).
- Collaborate with product, sales, and design teams to create **customer-centric messaging** that improves engagement and conversions.
- Monitor content performance and **track ROI, leads, and revenue impact** of campaigns.
- Conduct **market research and competitor benchmarking** to identify opportunities for product-led content innovation.
- Create and optimize **sales enablement assets** (presentations, case studies, product sheets, pitch decks) to support business growth.
- Experiment with new storytelling formats and **digital growth strategies** to expand reach and revenue streams.
- Ensure consistency in **brand voice, messaging, and product positioning** across all communication channels.

**Qualifications & Skills**:

- Master’s/Bachelor’s degree in Marketing, Business, Communications, or related field.
- 4-7 years of experience in **content strategy, product marketing, or growth marketing**.

Pay: ₹28,000.00 - ₹50,000.00 per month

Work Location: In person

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