Assistant Sales Manager – Distribution Business

14 hours ago


Delhi, Delhi, India Reliance Retail Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role Overview:

We're looking for a dynamic and result-oriented Assistant / Sales Manager to drive distribution-led growth across assigned markets. This role will focus on expanding channel presence, managing distributor relationships, and achieving sales targets across territories.

Key Responsibilities:

  • Drive primary and secondary sales through efficient distributor and retailer management
  • Appoint, onboard, and manage channel partners/distributors
  • Execute market expansion plans and territory coverage
  • Lead, train, and motivate a team of field sales representatives
  • Monitor competition and market trends to identify new growth opportunities
  • Ensure timely reporting, stock management, and credit control with partners

Key Requirements:

  • Graduate/MBA with 4 –7 years of experience in FMCG/Consumer/Retail distribution
  • Strong understanding of general trade and channel sales
  • Excellent negotiation, team management, and relationship-building skills
  • Willingness to travel extensively within the region


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