Marketing Automation

2 weeks ago

Delhi, Delhi, India Asia Pacific Institute of Management Full time ₹ 4,80,000 - ₹ 9,00,000 per year

About Us

Asia Pacific Institute of Management (AIM), New Delhi, established in 1996, is a premier B-School with 29+ years of academic excellence. AIM is known for its strong industry integration, global collaborations, and student-first philosophy, consistently ranking among the top management institutes in Delhi NCR.

Role Summary

We are looking for a results-driven Marketing Automation & Digital Strategy Manager to lead AIM's automation, communication, and performance initiatives. The role blends technology, analytics, and creative marketing — covering automation workflows for email, WhatsApp, and CRM, as well as paid campaign management and brand consistency across channels.

Key Responsibilities

  • Design and manage end-to-end marketing automation workflows (email, WhatsApp, and CRM).
  • Integrate tools such as LeadSquared, HubSpot, AiSensy, or similar for nurturing and remarketing.
  • Plan and execute Google Ads, Meta Ads, and remarketing campaigns to achieve lead and conversion goals.
  • Manage audience segmentation, drip sequences, and lead scoring to improve funnel performance.
  • Collaborate with the creative team to ensure consistent branding and messaging across all campaigns.
  • Track campaign metrics using Google Analytics, GA4, GTM, and Meta Pixel, and provide actionable insights.
  • Coordinate closely with the admissions team to align campaign leads and improve conversion rates.
  • Monitor automation flows, troubleshoot issues, and continuously optimize for engagement and ROI.
  • Stay updated with emerging tools and trends in MarTech, automation, and digital performance.

Requirements

  • Bachelor's/Master's degree in Marketing, Business, or related field.
  • 4–7 years of experience in digital marketing and automation.
  • Proficiency in email marketing platforms, CRM systems, Google Ads, Meta Ads, GA4, GTM, and WhatsApp automation tools.
  • Strong analytical mindset with data interpretation and reporting skills.
  • Ability to manage multiple platforms, deadlines, and stakeholders.
  • Experience in the education industry is a plus.

What We Offer

  • Competitive salary with performance-linked incentives.
  • Opportunity to lead AIM's automation and digital transformation initiatives.
  • Exposure to advanced marketing technologies and large-scale lead funnels.
  • Collaborative, innovative, and growth-oriented work environment.

Job Type: Full-time

Pay: ₹40, ₹75,000.00 per month

Work Location: In person

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