itd bu lead

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We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that's you we would love to have you join us

Job Description

Job Description

Regional BU (Business Unit) Lead – Intelligent Devices Business – Region North

Gurgaon / Noida - India

The Regional BU (Business Unit) Lead for Rockwell Automation's Intelligent Devices (ITD) serves as a business leader, responsible for driving growth and market penetration across a portfolio that includes Drives, Low Voltage Motor Control Centers, Motion & Servo Systems, Distributed and On-Machine I/O, Safety, and Industrial Components. This role compelling, C-level messaging that articulates the value and differentiation of Rockwell's intelligent device offerings. The Business Unit Lead is accountable for maximizing sales performance within the assigned geography,

The "Regional BU Lead" will improve pursuits by creating winning specifications, guiding on proposal, pricing and execution strategies, interface with Global Product Business Units, advise on marketing activities, and be a trusted advisor to Customers.

You will work in the team with Product BU Leads, Technical Consultants, Solution Consultants and other Regional BU Leads to create a winning proposition for Rockwell Automation. You will report to Intelligent Devices Business Leader India and have a hybrid schedule working in Gurgaon, India

Your Responsibilities:

• Promote strategy and sales growth for the Intelligent Devices portfolio, ensuring business insights and alignment across all levels
• Achieve Annual Operating Plan (AOP) order and sales targets for assigned products, with a focus on increasing LV Drives penetration across strategic accounts and verticals
• Interface directly with customers including C-level stakeholders, delivering compelling, messages that position Rockwell Automation as a strategic partner.
• Strengthen regional sales competency, proactively close identified skill gaps, and enable System Integrators and Distributors to articulate product value
• Plan and execute commercial programs, lead product launches, and support marketing activities including trade shows and seminars
• Analyze competitive landscapes, define product differentiators, and provide feedback to global business units for portfolio refinement
• Act as the regional subject matter expert for Drives, engaging with OEMs, EPCs, consultants, and end-users to position solutions effectively
• Ensure alignment of goals, objectives, and activities with company priorities and evolving market requirements.
• Understand customer business models, KPIs, and go-to-market strategies, applying outcome-based selling approaches where relevant
• Maintain accurate CRM and sales data to optimize business activities and ensure consistent use of tools

The Essentials - You Will Have:

• Bachelor's degree in engineering or a technical field, or equivalent experience
• 15–18 years of professional experience, including 5–7 years in drive systems
• Proven track record in business development, strategic sales, and revenue growth
• Strong solution and application expertise with demonstrated sales success
• Fluency in native language and strong command of English (written and spoken)
• Engage and earn the confidence of senior-level stakeholders in a matrixed organization
• Strong alignment across critical internal and external stakeholders
• Passionate advocate for customer centricity, with a focus on improving customer experience
• Set, own, and achieve challenging business targets
• Willingness and ability to travel within the assigned geography

The Preferred - You Might Also Have:

• Knowledge of Process and Heavy Industries verticals
• Strong influencing, coaching, and motivational skills
• Collaborative mindset with ability to operate in a matrixed organization
• Commitment to continuous learning and professional development
• With a knack for distilling insights and driving change
• Enthusiastic about building relationships and fostering cross-functional partnerships
• Willingness to travel and actively engage in customer-facing activities

What We Offer:

Our benefits package includes …

• Comprehensive mindfulness programs with a premium membership to Calm
• Volunteer Paid Time off available after 6 months of employment for eligible employees
• Company volunteer and donation matching program – Your volunteer hours or personal cash donations to an eligible charity can be matched with a charitable donation.
• Employee Assistance Program
• Personalized wellbeing programs through our OnTrack program
• On-demand digital course library for professional development

... and other local benefits

At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.

Rockwell Automation's hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.