Head of Sales

4 days ago

Delhi, Delhi, India TIGI HR Full time

Job Title: Chief Sales Head – Media (Audiowala Bus Stand & BTL Activations)

Location:
Delhi

Department:
Media Sales

Reports To:
Director / Managing Director

About Company

Our client is a pioneering name in India's media and technology space, renowned for its innovative Out-Of-Home (OOH) advertising platform –
"Audiowala Bus Stand."
This platform connects brands with rural and semi-urban audiences through contextual audio advertising at state transport bus stands across India, offering deep rural penetration and unmatched reach.

Our media division also delivers high-impact
BTL (Below-the-Line)
activation services, helping brands create immersive, on-ground engagements in key rural markets. With a strong focus on the
BFSI, FMCG, Automobile,
and
Government
sectors, we blend data, creativity, and technology to drive measurable business outcomes.

Role Summary

We are looking for an experienced and dynamic
Chief Sales Head – Media
to lead our sales strategy, drive revenue growth, and nurture long-term client relationships. This leadership role will be instrumental in expanding our reach in
rural and semi-urban markets
, especially among
BFSI, FMCG, Automobile,
and
Consumer Durables
brands.

Key Responsibilities

  • Lead sales efforts for
    Audiowala Bus Stand
    and
    BTL Activation Services
    to achieve assigned revenue targets.
  • Develop and implement a
    national media sales strategy
    with a sharp focus on rural and semi-urban market penetration.
  • Identify, prospect, and onboard new clients in
    BFSI, FMCG, Automobile,
    and
    Consumer Durable
    sectors.
  • Drive both
    agency and direct sales
    engagements across key markets.
  • Collaborate with marketing and operations teams to conceptualize and deliver impactful brand campaigns.
  • Manage end-to-end sales lifecycle: from pitching and proposal development to negotiation, execution, and renewals.
  • Monitor industry trends and apply insights to enhance go-to-market strategies and media offerings.
  • Provide regular revenue forecasts, performance updates, and sales analytics to senior leadership.

Candidate Requirements

  • 10 to 15 years
    of experience in
    media sales
    ,
    BTL activations
    , or
    rural marketing
    , preferably with exposure to the
    BFSI
    and
    Automobile
    sectors.
  • Strong orientation towards
    sales strategy
    ,
    business development
    , and
    client servicing
    .
  • Deep understanding of rural and semi-urban consumer behavior and media habits.
  • Proven ability to
    meet or exceed large-scale sales targets
    and manage strategic key accounts.
  • Experience in building and leading
    high-performance sales teams
    .
  • Excellent
    negotiation, presentation,
    and
    communication skills
    .
  • Mumbai-based
    or willing to relocate.

What We Offer

  • A leadership role in a fast-growing and high-impact media organization.
  • Competitive compensation with attractive performance-based incentives.
  • A chance to shape how leading brands connect with
    India's next billion consumers
    .
  • A dynamic, entrepreneurial, and collaborative work culture.

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