Product Marketing Coordinator

Job Information

Department Name

Marketing

Date Opened

09/03/2025

Job Type

Full time

Industry

Technology

Work Experience

1-3 years

Remote Job

Job Description

This is a remote position.

First Due, a leader in public safety software, is seeking a highly motivated and creative Product Marketing Coordinator to support our Go-To-Market (GTM) initiatives as we expand into new verticals and sustain growth in existing markets. Our new Product Marketing Coordinator will own the end-to-end product marketing lifecycle for designated First Due modules, managing positioning and messaging from feature release through campaign development and execution across all channels. The ideal candidate will collaborate with the product marketing team to help meet GTM goals, drive brand awareness, and align campaign strategies with business objectives. A major focus of this role will be developing and maintaining strong relationships with Product Managers, product experts, and power user customers of specific First Due modules. The role will also leverage both Claude and ChatGPT to create and optimize AI-driven content.

Key Responsibilities
Positioning & Messaging

• Support persona development and craft clear problem–impact–solution messaging.
• Develop and maintain value propositions and positioning for assigned products.
• Ensure consistent messaging across campaigns, content, and sales materials.

GTM & Campaign Support

• Assist in planning and executing product launches and GTM campaigns.
• Contribute to the creation of website content, collateral, and other product marketing assets.
• Collaborate on video and webinar content tied to product launches.
• Write and refine prompts for Claude and ChatGPT to accelerate content creation.

Market & Competitive Insights

• Conduct market and competitive research to inform product positioning and GTM strategy.
• Monitor industry trends and customer feedback to shape messaging and campaigns.

Sales Enablement & Cross-Functional Collaboration

• Partner with Sales to create and maintain battlecards, pitch decks, FAQs, and other enablement materials.
• Collaborate closely with Product Managers, product experts, and customers to gather insights and inform strategy.
• Act as a connector between Product, Sales, Marketing, and Customer Success to ensure alignment.

Measurement & Reporting

• Track the effectiveness of product marketing initiatives and report on impact.
• Provide recommendations to optimize campaigns and content based on insights.

Requirements
Qualifications

• 2–4 years of experience in product marketing or a closely related role.
• Strong understanding of persona development, value propositions, and solution-focused messaging.
• Exceptional writing skills with the ability to simplify complex concepts.
• Experience collaborating cross-functionally with Product, Sales, and Marketing teams.
• Strong organizational skills and ability to manage multiple projects in a fast-paced environment.
• Experience in SaaS, public safety, or another B2B technology industry.
• Exposure to competitive research or market analysis.

We welcome a diverse workforce If you don't fit all the qualifications for the job listed above but feel you bring unique experience and perspective that would serve this role and First Due well, we encourage you to apply.

Allapplicants must be authorized to work for any US employer in the United States. Locality Media Inc. is unable to sponsor or transition sponsorship ownership of employment visas at this time. Hiring is contingent upon candidates successfully passing a criminal background check.As part of the I-9 verification of authorization to work in the US, Locality Media Inc. participates in E-Verify.

Benefits

Physical Demands and Work Environment

This role is fully remote with minimal travel expectations at this time.Reasonable accommodation may be made to enable qualified employees and applicants to perform the essential functions as outlined above. If you require an accommodation during the interview process, please reach out to

Working at First Due

First Due offers a comprehensive compensation and benefits package for eligible employees, including competitive pay, medical, dental, and vision coverage, FSA/HSA, 401(k), flexible PTO, a fully remote workplace, a technology stipend, opportunities for advancement, and other benefits and perks that sets our team apart. Visit to learn more.

If you are a resident of a state with wage transparency laws, please reach out to for a reasonable estimate of annual base compensation and any eligible incentive compensation.The actual compensation offered to successful candidates for roles may be higher or lower, based on non-discriminatory criteria including but not limited to relevant professional experience, geographic location, knowledge, skills, and abilities. This range will be reviewed on a regular basis.

About First Due

First Due is re-imagining Fire and EMS by providing a modern cloud-based platform that allows agencies to run their entire operation in one place. From Fire Prevention, Pre-Incident Planning, Incident Reporting, Scheduling, Asset Management, Reporting, Response and more, First Due is leading the public safety software industry in transforming public safety through next-generation technology and innovation.

Locality Media Inc. dba First Due is an equal opportunity employer. We do not discriminate in any aspect of employment on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status or class. We are committed to promoting an environment of respect, acceptance, diversity and inclusivity, and equal opportunity. Discrimination and harassment of any type in any form will not be tolerated.

When you apply for a role at Locality Media, Inc. dba First Due, we will collect some personal data, including information from your application, resume, or LinkedIn profile. This information is used during the interview and candidate evaluation process for opportunities at First Due and is only shared internally.Please review our candidate privacy notice here.

First Due is an Equal Opportunity Employer and does not discriminate on the basis of race or ethnicity, religion, sex, national origin, age, veteran disability or genetic information or any other reason prohibited by law in employment.

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