Product Marketing Coordinator

**Job Information**:
Department Name

**Marketing**

Date Opened

**09/03/2025**

Job Type

**Full time**

Industry

**Technology**

Work Experience

**1-3 years**

**Remote Job**

This is a remote position.

**Key Responsibilities***:
**Positioning & Messaging***:

- Support persona development and craft clear problem-impact-solution messaging.
- Develop and maintain value propositions and positioning for assigned products.
- Ensure consistent messaging across campaigns, content, and sales materials.

**GTM & Campaign Support***:

- Assist in planning and executing product launches and GTM campaigns.
- Contribute to the creation of website content, collateral, and other product marketing assets.
- Collaborate on video and webinar content tied to product launches.
- Write and refine prompts for Claude and ChatGPT to accelerate content creation.

**Market & Competitive Insights***:

- Conduct market and competitive research to inform product positioning and GTM strategy.
- Monitor industry trends and customer feedback to shape messaging and campaigns.

**Sales Enablement & Cross-Functional Collaboration***:

- Partner with Sales to create and maintain battlecards, pitch decks, FAQs, and other enablement materials.
- Collaborate closely with Product Managers, product experts, and customers to gather insights and inform strategy.
- Act as a connector between Product, Sales, Marketing, and Customer Success to ensure alignment.

**Measurement & Reporting***:

- Track the effectiveness of product marketing initiatives and report on impact.
- Provide recommendations to optimize campaigns and content based on insights.

**Requirements**:
**Qualifications***:

- 2-4 years of experience in product marketing or a closely related role.
- Strong understanding of persona development, value propositions, and solution-focused messaging.
- Exceptional writing skills with the ability to simplify complex concepts.
- Experience collaborating cross-functionally with Product, Sales, and Marketing teams.
- Strong organizational skills and ability to manage multiple projects in a fast-paced environment.
- Experience in SaaS, public safety, or another B2B technology industry.
- Exposure to competitive research or market analysis.

We welcome a diverse workforce If you don’t fit all the qualifications for the job listed above but feel you bring unique experience and perspective that would serve this role and First Due well, we encourage you to apply.

**Benefits**:
**Physical Demands and Work Environment**

**Working at First Due**About First Due**

First Due is re-imagining Fire and EMS by providing a modern cloud-based platform that allows agencies to run their entire operation in one place. From Fire Prevention, Pre-Incident Planning, Incident Reporting, Scheduling, Asset Management, Reporting, Response and more, First Due is leading the public safety software industry in transforming public safety through next-generation technology and innovation.
- Locality Media Inc. dba First Due is an equal opportunity employer. We do not discriminate in any aspect of employment on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status or class._ We are committed to promoting an environment of respect, acceptance, diversity and inclusivity, and equal opportunity. Discrimination and harassment of any type in any form will not be tolerated._- First Due is an Equal Opportunity Employer and does not discriminate on the basis of race or ethnicity, religion, sex, national origin, age, veteran disability or genetic information or any other reason prohibited by law in employment.