
Regional Sales Manager
2 days ago
Job Title: P3 Regional Sales Manager (Adhesives/Construction Materials)
Location: [Insert City/Region]
Reporting To: CEO
CTC Range: 6.5L–9L per annum (Negotiable for competitor brand experience)
About the Role:
We are seeking a dynamic and driven Regional Sales Manager to lead a team of Sales
Managers (P1) and Sales Executives (P2P) across designated zones. This is a highownership role focused on building markets from scratch, creating territory-specific
strategies, and driving sales performance.
This is not a role for someone used to just managing a system — we're looking for a
builder, someone who understands industrial sales, takes initiative, and can mentor and
lead their team with energy and accountability.
Key Responsibilities:
- Build new markets and territories for adhesives and construction chemicals.
- Develop and execute regional sales strategies from scratch (not just follow SOPs).
- Manage and mentor P1 and P2P teams, ensuring daily lead follow-ups and closures.
- Conduct ground activities like contractor meets, dealer activations, and field
demos.
- Coordinate with technical teams to plan site demos and ensure project success.
- Use CRM and data to track performance, identify issues, and push productivity.
- Ensure product penetration in industrial segments with consultant/specifier
awareness.
- Monitor competitor activity and adjust field strategy accordingly.
Ideal Candidate Profile:
- 5+ years of experience in the adhesive/cement/construction chemical industry.
- Proven track record in setting up and growing markets (not just maintaining them).
- Prior experience in leading a team and building distributor/dealer networks.
- Strong understanding of industrial buying cycles, influencers, and application
needs.
- Preferably from a competitor brand (e.g., MYK, Roff, Laticrete, Ardex Endura, etc.).
- Self-starter with ownership mindset, target orientation, and market intelligence
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