Account Manager

6 days ago

Haryana, India Qode Full time ₹ 15,00,000 - ₹ 20,00,000 per year

Role Overview:

As the Account Manager – Paid Media, you will be the key contact for assigned clients, responsible for achieving growth KPIs through sustainable, data-backed advertising strategies. You'll collaborate with internal strategists and performance teams to plan scaling initiatives, oversee flawless campaign execution, and ensure strong client relationships.

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Key Responsibilities:

Client Strategy & Communication
• Manage relationships with client founders, CMOs, and marketing heads.

  • Lead weekly performance review meetings and translate data into actionable insights.
  • Align client expectations, growth goals, and media strategy to business objectives.
  • Oversee client P&L for ad investments, balancing growth and efficiency.

Performance Management & Reporting
• Monitor campaigns across Meta, Google, YouTube, LinkedIn, and other platforms.

  • Ensure CAC, ROAS, CTR, and CVR targets are met through data-driven optimizations.
  • Identify performance issues and propose improvement strategies.
  • Build and present clear, insightful performance reports.

Scaling & Strategy Development
• Collaborate with the strategy team to design account growth roadmaps.

  • Recommend budget allocation, funnel strategy, and audience expansion.
  • Audit creatives and landing pages to guide strategic decisions.
  • Suggest new platform testing or automation opportunities.

Execution Oversight & Team Coordination
• Ensure daily ad operations and reporting tasks are completed accurately.

  • Translate strategic goals into actionable steps for internal teams.
  • Track progress, review deliverables, and maintain quality standards.
  • Coach junior team members on performance marketing and communication.

Process & System Development
• Create SOPs and templates for reporting, campaign audits, and reviews.

  • Maintain workflow consistency and structured documentation.
  • Contribute to automation and dashboard projects that enhance efficiency.

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Requirements:

  • 4–7 years of experience in performance marketing or digital strategy (preferably agency-side).
  • Proven record managing ₹50L–₹2Cr+ monthly ad spends across platforms.
  • Strong knowledge of Meta Ads, Google Ads, and analytics tools (GA4, Mixpanel, etc.).
  • Data-driven mindset with excellent analytical and problem-solving skills.
  • Exceptional client management and communication abilities.
  • Strategic thinker able to connect marketing metrics with business growth.
  • Experience mentoring small teams and improving internal workflows.

Preferred Skills:

  • Experience with AI or automation tools for optimization and reporting.
  • Understanding of multi-touch attribution, blended ROAS, and funnel measurement.
  • Exposure to D2C, SaaS, or healthcare sectors.
  • Familiarity with Looker Studio, Supermetrics, Slack, and Asana/ClickUp.

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