Digital Marketing Lead

4 hours ago

Mohali, Punjab, India BlueBash Consulting Pvt. Ltd. Full time

Work with us

Career @ Bluebash
Come Along and Connect Life here is jam-packed with action, appreciation, and accomplishments. We hire great talents from across the globe, persuade them to create something unique, give them the liberty to work in all the departments, let them grow, and enjoy all the festivals together. A unique destination for job satisfaction and fruitful life.

Digital Marketing Lead : 1-7 Years Experience

Location: Mohali

Experience: 4–8 Years (Startup experience mandatory)

Employment Type: Full-time

About Us: We are a fast-growing technology and AI-focused company building products and services for global markets. We value people who have built things from zero, learned from failures, and scaled successes.

Role Overview: We are looking for a Digital Marketing Manager with a strong startup background, capable of owning strategy, GTM, team building, and execution. This role requires an entrepreneurial mindset, the ability to stay positive in uncertain environments, and the leadership skills to build and scale a high-performing marketing team.

Key Responsibilities:

  • Define and execute the overall digital marketing strategy aligned with business goals
  • Own and lead Go-To-Market (GTM) strategy for new products, services, or features
  • Build, mentor, and scale a high-performing digital marketing team
  • Create clear roles, processes, and KPIs for team members
  • Drive customer acquisition across paid, organic, content, SEO, and community channels
  • Collaborate closely with founders, sales, and product teams to align GTM execution
  • Plan experiments, analyze performance data, and iterate quickly
  • Develop strong positioning, messaging, and brand presence
  • Maintain a positive, solution-oriented mindset during challenges and fast changes

Required Experience & Skills:

  • Founder / Co-founder / Early team experience in a startup that has either:
  • Failed (with strong learnings), or
  • Successfully launched or scaled
  • Proven experience in building and managing marketing teams
  • Strong capability in marketing strategy and GTM planning
  • Hands-on experience across key digital marketing channels
  • Data-driven decision-making and execution skills
  • Excellent leadership, communication, and collaboration abilities

What We're Specifically Looking For:

  • A leader with a true entrepreneurial mindset—ownership-driven, proactive, and accountable
  • Someone who stays positive, resilient, and focused on solutions
  • Comfortable working in ambiguity and fast-paced startup environments
  • Strategic thinker who can also execute when required

What We Offer:

  • Opportunity to build and lead the marketing function end-to-end
  • Direct collaboration with founders and leadership
  • High-impact role with long-term growth potential
  • Competitive compensation with performance-linked incentives
Process of Interview

The selection of any candidate is purely dependent on their performance in the interview process. Generally, there are three stages in the interview process which are as follows.

Aptitude Test

This part of interview is the First stage where you need to perform a program practically and show the output of the same.

Technical Interview

If you score good Next will be a panel interview with our technical team, be prepared to answer what you've learned so far.

HR Interview

A series of questions to assess your background & fitment in our company. Then a super welcome after mutual agreement.

Culture At Bluebash

Shared Values, Mindfulness, Trust, and Learning Through Innovations are keys to our success.

Mindfulness

Mindfulness and realistic skill-sets are the center of our culture in day-to-day communication and execution.

Mentorship

Leading from the front, mentorship assists us to grow personally and professionally.

Transparency and Autonomy

Everyone independently understands their roles & responsibilities in making decisions.

Happiness

We believe success is only possible if we keep both our clients as well as employees satisfied & engaged.

A Healthy Environment

Be it development, sales, or marketing - whatever we do, we do it as a team. We organize fun-filled events.

Exceptional Benefits

You get all employee benefits—enough leaves, vacation time, and awards with other work benefits.

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