Digital Marketing Manager

2 hours ago

Mohali, Punjab, India Signity Software Solutions Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role & responsibilities

Strategy Development

  • Develop and execute integrated digital marketing strategies (SEO, SEM, email, social media, display).
  • Drive brand visibility and qualified lead generation to support business growth.

Campaign Management

  • Measure and report performance of all digital campaigns against KPIs and ROI.
  • Optimize campaigns using insights from analytics and conversion data.

Content Management

  • Coordinate with teams to create high-converting landing pages and digital content.
  • Oversee content distribution to align with lead generation goals.

Data & Revenue Analysis

  • Analyze user journeys across touchpoints to improve conversion funnels.
  • Track marketing-attributed revenue and optimize lead acquisition costs.

SEO and SEM

  • Develop SEO strategies to increase organic traffic and search rankings.
  • Manage paid campaigns on Google and Bing for high-quality lead generation.

Social Media Management

  • Grow brand presence and engagement across social platforms.
  • Oversee day-to-day content and performance of social channels.

Email Marketing

  • Plan and execute lead-nurturing email campaigns to boost engagement.
  • Monitor open, click-through, and conversion rates to improve performance.

Lead Generation & Revenue Growth

  • Design and run demand generation campaigns targeting qualified leads.
  • Collaborate with sales to align marketing with pipeline and revenue goals.

Budget Management

  • Allocate and manage budgets to ensure cost-effective campaign performance.
  • Track and report spending, ROI, and overall budget efficiency.

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • Additional certifications in digital marketing tools or platforms are a plus.

Preferred candidate profile

Experience

  • 8 - 12 years of digital marketing experience with proven campaign success with IT Software industry only
  • Hands-on experience in performance marketing, lead generation, and analytics.

Skills

  • Strong understanding of digital marketing concepts, strategies, and best practices.
  • Hands-on experience with SEO, PPC, email marketing, and social media.
  • Proficiency in web analytics tools (e.g., Google Analytics) and marketing software (e.g.,HubSpot, Marketo).
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
  • Up-to-date with the latest trends and tools in digital marketing.

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