Digital Marketing Manager

2 days ago

Mohali, Punjab, India Chandigarh Group Of Colleges Landran Full time ₹ 5,00,000 - ₹ 25,00,000 per year

Job Title: Digital Marketing Manager

Location: Chandigarh Group of Colleges (CGC) Landran, Mohali

About the Institution:

Chandigarh Group of Colleges (CGC) Landran is a premier educational institution known for its commitment to academic excellence, innovation, and holistic student development. We are looking for a dynamic and strategic Digital Marketing Manager to lead our digital marketing initiatives and strengthen our online presence.

Key Responsibilities:

  • Develop, plan, and execute digital marketing campaigns across all platforms (Google, Meta, LinkedIn, YouTube, etc.).
  • Manage and optimize paid ad campaigns to drive qualified leads and increase brand visibility.
  • Oversee SEO/SEM strategy to enhance website ranking and organic traffic.
  • Plan and manage content marketing strategies, including blogs, videos, and social media content.
  • Analyze digital performance metrics (Google Analytics, Ads Manager, etc.) and present actionable insights.
  • Collaborate with internal teams to ensure consistent brand messaging and campaign alignment.
  • Manage the college's website updates, landing pages, and digital assets.
  • Stay updated with the latest digital marketing trends, tools, and best practices.

Desired Skills and Competencies:

  • Strong knowledge of SEO, SEM, Google Ads, Facebook Ads, and marketing analytics tools.
  • Proficiency in digital marketing tools such as Google Analytics, Search Console, Meta Business Suite, and Canva or Adobe tools.
  • Excellent understanding of content strategy, performance marketing, and lead generation.
  • Creative thinker with strong analytical and communication skills.

Qualification and Experience:

  • Bachelor's or Master's degree in a related field.
  • Minimum 10+ years of experience in digital marketing, preferably in the education sector

Job Type: Full-time

Work Location: In person

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