Digital Marketing Executive

4 days ago

Mohali, Punjab, India MarkeStac - Marketing Automation Agency Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We're looking for a Digital Marketer with experience and skills to join our rapidly growing agency and team.

The ideal candidate will have a strong background in digital marketing with expertise in SEO, Google Ads, Google Tag Manager, and Google Analytics. As a Digital Marketer, you will be responsible for developing and implementing digital marketing strategies that drive traffic, increase brand awareness, and optimize performance across multiple channels.

Key Responsibilities:

  1. SEO Optimization: Conduct keyword research, on-page SEO, technical SEO, and backlink strategy development to improve organic search rankings and website visibility.
  2. Collaborate directly with US-based clients, ensuring regular updates, understanding their business goals, and delivering tailored marketing strategies that align with their needs.
  3. Google Ads Management: Plan, create, and manage paid search campaigns across Google Ads (Search, Display, Shopping, and YouTube), ensuring optimal ROI through continuous optimization and A/B testing.
  4. Google Tag Manager (GTM): Implement and manage tracking tags for various platforms (e.g., Google Analytics, conversion tracking, remarketing tags) using GTM.
  5. Google Analytics Analysis: Monitor and analyze website performance, traffic trends, and user behavior through Google Analytics to identify opportunities for improvement.
  6. Campaign Reporting: Generate detailed reports on digital marketing campaigns, website analytics, and key performance indicators (KPIs), providing actionable insights for decision-making.
  7. Performance Optimization: Continuously test and optimize digital marketing efforts for better conversion rates and lower cost-per-acquisition (CPA).
  8. Stay Updated: Keep up with the latest trends, best practices, and algorithm updates in SEO, SEM, and digital marketing tools.

Required Skills & Qualifications:

  • Proven experience as a Digital Marketer with a strong focus on SEO, Google Ads, Google Analytics, and Google Tag Manager.
  • Expertise in SEO best practices, keyword research tools (e.g., SEMrush, Ahrefs, Moz), and content optimization strategies.
  • In-depth knowledge of Google Ads platform (Search, Display, Video, and Shopping Ads) and campaign optimization techniques.
  • Strong understanding of Google Tag Manager for managing tracking tags and analytics implementation.
  • Proficiency in Google Analytics for tracking and analyzing website performance, user behavior, and conversion data.
  • Ability to develop and execute data-driven strategies to improve online performance and ROI.
  • Familiarity with other digital marketing tools and platforms (e.g., social media advertising, email marketing, CRM).
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Excellent communication skills and the ability to work collaboratively in a team environment.

Education & Experience:

  1. Master's degree in Marketing, Business, Communications, or a related field.
  2. 6 months to 1 year of experience in digital marketing, with a focus on SEO, SEM, and analytics.

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