Digital Marketing Team Lead

6 days ago


Mohali, Punjab, India Appsysco Solutions Full time ₹ 4,80,000 - ₹ 7,20,000 per year

Role & responsibilities

Strategy Development

  • Develop and execute integrated digital marketing strategies (SEO, SEM, email, social media, display).
  • Drive brand visibility and qualified lead generation to support business growth.

Campaign Management

  • Measure and report performance of all digital campaigns against KPIs and ROI.
  • Optimize campaigns using insights from analytics and conversion data.

Content Management

  • Coordinate with teams to create high-converting landing pages and digital content.
  • Oversee content distribution to align with lead generation goals.

Data & Revenue Analysis

  • Analyze user journeys across touchpoints to improve conversion funnels.
  • Track marketing-attributed revenue and optimize lead acquisition costs.

SEO and SEM

  • Develop SEO strategies to increase organic traffic and search rankings.
  • Manage paid campaigns on Google and Bing for high-quality lead generation.

Social Media Management

  • Grow brand presence and engagement across social platforms.
  • Oversee day-to-day content and performance of social channels.

Job Types: Full-time, Permanent

Pay: ₹30, ₹40,000.00 per month

Work Location: In person



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