Digital Marketing Team Lead
1 week ago
Role & responsibilities
Strategy Development
- Develop and execute integrated digital marketing strategies (SEO, SEM, email, social media, display).
- Drive brand visibility and qualified lead generation to support business growth.
Campaign Management
- Measure and report performance of all digital campaigns against KPIs and ROI.
- Optimize campaigns using insights from analytics and conversion data.
Content Management
- Coordinate with teams to create high-converting landing pages and digital content.
- Oversee content distribution to align with lead generation goals.
Data & Revenue Analysis
- Analyze user journeys across touchpoints to improve conversion funnels.
- Track marketing-attributed revenue and optimize lead acquisition costs.
SEO and SEM
- Develop SEO strategies to increase organic traffic and search rankings.
- Manage paid campaigns on Google and Bing for high-quality lead generation.
Social Media Management
- Grow brand presence and engagement across social platforms.
- Oversee day-to-day content and performance of social channels.
Job Types: Full-time, Permanent
Pay: ₹30, ₹40,000.00 per month
Work Location: In person
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