Lead-Digital Marketing/Mohali

2 days ago

Mohali, Punjab, India B2C Solutions Wll Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Position Overview

We are seeking a highly experienced and driven Leader Digital Marketing to lead and manage all aspects of the digital marketing department. The ideal candidate will be responsible for end-to-end digital marketing functions, including strategy, execution, analytics, and team management, ensuring all marketing efforts are data-driven and aligned with growth objectives.

Key Responsibilities

Strategic & Functional Leadership

  • Develop and implement the digital marketing roadmap in alignment with business goals.
  • Drive integrated campaigns across performance marketing, branding, SEO, social media, and CRM.
  • Build a data-centric marketing culture, ensuring all actions are measurable and ROI-focused.

Team Leadership

  • Lead a growing team of digital marketers across various domains: paid media, SEO, content, CRM, analytics, and design.
  • Set KPIs, ensure performance reviews, and guide team members in execution excellence

Complete Ownership of Digital Sub-functions

  • Performance Marketing: Manage and optimize paid media campaigns (Google Ads, Facebook/Meta, LinkedIn, etc.).
  • SEO & Content Strategy: Define organic growth strategies and oversee high-quality, SEO-optimized content production.
  • Social media: Oversee organic and paid social content strategies, engagement, and community building.
  • Email Marketing & CRM: Execute lifecycle marketing, segmentation, and automation for lead nurturing and retention.
  • Web & CRO: Lead website strategy including UX/UI improvements, landing page optimization, and A/B testing.
  • Marketing Automation & Analytics: Implement tools and dashboards (e.g., GA4, Looker Studio, HubSpot) for campaign tracking and insights.

Cross-functional Collaboration

  • Work closely with GM Business Growth, product, design, sales, and technology teams to ensure cohesive execution.
  • Align with the larger business vision from the GCC region and adapt regional strategies to the India context.

Innovation & Trendspotting

  • Stay on top of digital marketing trends, tools, and industry best practices.
  • Test and introduce new channels, tools, and growth hacks that can improve customer acquisition and retention.

Requirements

  • Experience: 10-12 years in digital marketing with at least 5+ years in a managerial/leadership capacity.
  • Domain Exposure: Prior experience in B2C/B2B tech, digital products, e-commerce, SaaS, or marketing agencies is a plus.
  • Education: Bachelors in marketing, Digital Media, Business, or a related field. MBA or relevant certification is a plus.

  • Technical Proficiency:

  • Google Ads, Meta Ads Manager, LinkedIn Ads, Google Analytics (GA4), Data Studio, HubSpot/CRM tools

  • SEO tools (SEMrush, Ahrefs), CMS (WordPress), and campaign automation tools

  • Soft Skills: Analytical mindset, leadership, cross-functional coordination, excellent communication, and execution focus.

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