CRM Lead

3 days ago

Delhi NCR, India Merabo Labs Full time US$ 90,000 - US$ 1,20,000 per year

Role Overview

As the CRM Lead, you will own the end-to-end customer lifecycle communication strategy across multiple channels including push notifications, in-app messages, email, SMS, and WhatsApp. Your role will focus on creating personalized journeys, optimizing engagement, and driving repeat orders through relevant and timely communications.

Youll collaborate with Product, Data, and Creative teams to deliver measurable results and ensure our customers feel valued every time they shop with us.

Key Responsibilities

Strategy & Planning

  • Design and execute a comprehensive CRM strategy to increase retention, repeat purchase rate, and customer lifetime value (CLV).
  • Develop and manage the CRM calendar aligned with marketing campaigns, product launches, and business priorities.
  • Segment customers based on behavior, purchase patterns, demographics, and lifecycle stage.

Campaign Management

  • Plan, create, and execute multi-channel CRM campaigns using platforms like CleverTap, MoEngage, or WebEngage.
  • Build automated customer journeys for onboarding, activation, win-back, churn prevention, and upselling.
  • Test and optimize subject lines, creatives, timing, and channel mix for better engagement.

Data & Analytics

  • Work with the analytics team to monitor campaign performance against KPIs like open rate, CTR, conversion rate, and retention.
  • Conduct A/B tests and share actionable insights for continuous improvement.
  • Leverage customer insights to refine targeting and messaging strategies.

Cross-functional Collaboration

  • Partner with Product and Tech teams to integrate CRM campaigns into the user experience.
  • Coordinate with Creative and Content teams for high-quality, on-brand communication assets.
  • Work closely with Growth and Performance Marketing teams to ensure alignment between acquisition and retention strategies.

Requirements

Experience & Skills

  • 5–8 years of CRM / retention marketing experience, preferably in B2C e-commerce, grocery, or quick commerce.
  • Hands-on experience with leading CRM platforms (MoEngage, CleverTap, Braze, WebEngage) and familiarity with API integrations.
  • Strong analytical skills and proficiency with data tools like Tableau, Excel.
  • Experience in segmentation, personalization, and automation.
  • Creative mindset with the ability to craft compelling messages and user journeys.
  • Strong project management skills and attention to detail.

Mindset & Attributes

  • Customer-first approach with a deep understanding of user behavior.
  • Data-driven decision maker with an experimental mindset.
  • Ability to thrive in a fast-paced, high-growth environment.
  • Collaborative team player with excellent communication skills.

Performance Metrics (KPIs)

  • Retention rate (D7, D30, D90)
  • Repeat order frequency
  • Customer lifetime value (CLV)
  • Campaign engagement rates (Open rate, CTR, Conversion)
  • Reduction in churn rate

  • CRM Executive

    3 days ago

    Delhi, NCR, India Merabo Labs Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Role OverviewAs a CRM Executive, you will be responsible for executing customer communication campaigns that drive engagement, repeat purchases, and customer retention. Youll manage day-to-day CRM activities across channels such as email, push notifications, WhatsApp, SMS, and in-app messaging. Working closely with the CRM Lead, Product, and Creative teams,...

  • CRM Associate

    1 day ago

    Delhi (NCR), India Zigsaw Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job DescriptionTake prospect from initial contact phase to qualified phase over the phone/emailGenerate revenue by pitching prospects and converting them to salesMeet and exceed pipeline contribution goals - Respond quickly to assigned leads (TAT - 24 hours)Willingness to be measured by weekly monthly & quarterly metricsUse and become an expert on the...

  • Crm technology lead

    1 day ago

    Delhi, India Equentis Full time

    Job Title: Vice President- CRM TechnologyLead Location: MumbaiDepartment: Technology / ITExperience Required: 7–12+ years in IT leadership, ideally within BFSI or CRM side.Job Summary:We are seeking a leader who led the digital transformation and technology function ofour company. The ideal candidate will bring strong experience in financial...

  • CRM Technology Lead

    11 hours ago

    New Delhi, India equentis Full time

    Job Title: Vice President- CRM Technology Lead Location: Mumbai Department: Technology / IT Experience Required: 7–12+ years in IT leadership, ideally within BFSI or CRM side.Job Summary:We are seeking a leader who led the digital transformation and technology function of our company. The ideal candidate will bring strong experience in financial services...

  • CRM Technical Lead- Malaysia

    1 day ago

    Delhi, Delhi, India AMK Group Full time US$ 1,00,000 - US$ 1,20,000 per year

    Company Overview: AMK Group operates in the None industry, providing services in Malaysia. Role and Responsibilities: The CRM Technical Lead will be responsible for managing IT delivery teams and implementing large-scale projects. They will also be involved in actual systems development work, including coding, functional and technical specifications,...

  • Lead Sales CRM

    3 weeks ago

    New Delhi, India MEDGENOME Full time

    Find your next role with MedGenome Labs Ltd. We are the market leader in clinical genomic space in India and offers a comprehensive range of diagnostic services to doctors and researchers. We operate the largest CAP accredited Next Generation Sequencing (NGS) lab in Southeast Asia housing cutting-edge genome sequencing platforms. MedGenome is the founding...

  • Crm Marketing Associate

    4 days ago

    Delhi, NCR, New Delhi, India Chaayos Full time ₹ 5,00,000 - ₹ 12,00,000 per year

    Role & responsibilitiesCampaign Development & Execution: Lead the creation and execution of targeted multi-channel CRM campaigns, including Email, SMS, Push Notifications, WhatsApp, and RCS, to drive customer engagement and conversion.Data Management & Segmentation: Handle and analyse vast datasets (millions of records) to segment customers accurately and...

  • Lead Sales CRM

    3 weeks ago

    New Delhi, India MEDGENOME Full time

    Find your next role with MedGenome Labs Ltd. We are the market leader in clinical genomic space in India and offers a comprehensive range of diagnostic services to doctors and researchers. We operate the largest CAP accredited Next Generation Sequencing (NGS) lab in Southeast Asia housing cutting-edge genome sequencing platforms. MedGenome is the founding...

  • CRM and Analytics Lead

    2 weeks ago

    New Delhi, India Spencer's Retail Full time

    We're looking for a sharp, consumer-obsessed CRM and Analytics LeadThis strategic role blends analytical depth with a strong grasp of modern retail dynamics to drive growth and engagement:Key ResponsibilitiesConsumer & Behavioral Analytics- Analyze customer cohorts, journeys, and behavioral patterns to identify growth levers. - Develop segmentation...

  • CRM and Analytics Lead

    3 weeks ago

    New Delhi, India Spencer's Retail Full time

    We're looking for a sharp, consumer-obsessedCRM and Analytics LeadThis strategic role blends analytical depth with a strong grasp of modern retail dynamics to drive growth and engagement: Key Responsibilities Consumer & Behavioral Analytics Analyze customer cohorts, journeys, and behavioral patterns to identify growth levers. Develop segmentation strategies...