Manager - Usage and Retention

1 week ago

Bengaluru, Karnataka, India Borderless Access Full time US$ 9,00,000 - US$ 12,00,000 per year

About the Role

At Borderless Access, we are building high-impact, insight-ready global communities through our panel brands - The Panel Station (consumers), MDForLives (healthcare professionals), and The Expert Cafe (business professionals). As our Usage & Retention Manager, you will take charge after panelist registration and own the full journey of activation, profiling, engagement, reactivation, and long-term retention. Your goal: to ensure that registered panelists become active, well-profiled, and long-lasting contributors to our research ecosystem.

This is a post-acquisition growth role, not responsible for media spends or sign-ups, but for driving value, activity, and LTV from already acquired panelists.

Who Should Apply?

We are especially interested in candidates currently working in:

Telecom / OTT / Subscription businesses

  • Roles: 
    U&R Manager, CRM Manager, Subscriber Engagement Manager
  • Companies: Jio, Airtel, Tata Play, Netflix, SonyLiv, Zee5, Amazon Prime Video etc

EdTech, Fintech, or HealthTech Platforms

  • Roles: 
    User Retention Manager, Growth (Post-Onboarding), Lifecycle Manager
  • Companies: Byju's, Unacademy, Razorpay, Paytm, Practo, PharmEasy

Consumer Apps or Loyalty Platforms

  • Roles: 
    Engagement & Retention Lead, App Growth Manager, Customer Success (B2C)
  • Companies: CRED, Meesho, Swiggy, Zepto, Payback, Flipkart Supercoins

Market Research or Panel Companies

  • Roles: 
    Panel Manager, Community Engagement Lead, Online Panel Executive
  • Companies: Dynata, Toluna, Kantar Profiles, NielsenIQ

If your background includes managing communities, retaining platform users, profiling digital audiences, or driving repeat usage through lifecycle strategies, this role could be a perfect fit.

Key Objectives

  • Maximize Monthly Active Panelists (MAU)
  • Increase survey completes per panelist
  • Drive profiling completion to 100%
  • Reduce panelist dormancy and churn
  • Improve panel quality, engagement, and retention

Core Responsibilities
Panelist Activation & Usage

  • Design and optimize first-activity journeys post-registration
  • Drive dashboard logins, profile starts, survey attempts using behavior nudges

Profiling Strategy & Execution

  • Own all profiling journeys and logic for TPS and MDFL
  • Ensure profilers are functional, relevant, and aligned with sampling needs
  • Run ad hoc profilers to enrich targeting and panel value

Reactivation & Win-Back Programs

  • Design lifecycle journeys and campaigns for inactive users
  • Use CEP / CRM tools (email, SMS, push) to recover drop-offs and dormant panelists

Engagement Campaigns

  • Run activities like polls, contests, quizzes to sustain panelist interest
  • Increase emotional brand connection, especially with HCPs and experts

Analytics & Feedback Loops

  • Monitor KPIs: MAU%, churn rate, profiling %
  • Recommend product/content/process improvements for higher retention

What You Bring

  • 8–10 years of experience in 
    user engagement, lifecycle marketing, CRM, or community retention roles
  • Strong execution skills with CRM tools like WebEngage, MoEngage, Clevertap, Braze
  • A/B testing mindset and familiarity with GA4, Mixpanel, or cohort analysis
  • Ability to work cross-functionally with product, content, design, and tech
  • Experience in fast-moving, KPI-oriented businesses with large user bases
  • Excellent communication and user empathy

Why Join Borderless Access?

We are a technology-driven insights and global panel access company operating in 40+ countries. We are reshaping the way consumer and healthcare research is conducted using AI, human insight, and digital engagement. You will work on meaningful global brands that impact products, innovation, and decisions every day.

  • Retention Manager

    2 weeks ago

    Bengaluru, Karnataka, India Kushal's Fashion Jewellery Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Retention Manager- Job DescriptionThe Retention Manager will lead the strategy and execution of customer retention initiatives across both retail and online channels. This role is responsible for deepening customer relationships, increasing repeat purchase frequency, and building long-term brand loyalty. The ideal candidate will bring a strong understanding...

  • Retention Manager

    5 days ago

    Bengaluru, Karnataka, India, Karnataka Kushal's Fashion Jewellery Full time

    Retention Manager- Job DescriptionThe Retention Manager will lead the strategy and execution of customer retention initiatives across both retail and online channels. This role is responsible for deepening customer relationships, increasing repeat purchase frequency, and building long-term brand loyalty. The ideal candidate will bring a strong understanding...

  • Retention

    2 weeks ago

    Bengaluru, Karnataka, India Edify Insurance Brokers Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    At Edify Insurance Brokers Pvt Ltd, our ideal Retention Manager must be a go getter in in Sales with excellent relationship building skills with corporate stake holders. We are seeking a quick learner with strong negotiating skills and a track record of success who can inspire the same in others. Knowledge of insurance products and experience with the...

  • Customer Retention Manager

    2 weeks ago

    Bengaluru, Karnataka, India Borderless Access Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job Overview:The Growth Manager for Borderless Access, The Panel Station and MDForLives will be responsible for driving the overall strategy and execution of panel engagement, retention, and growth initiatives across global markets. The role will ensure and maximize survey completes, while also focusing on growing the Average Revenue Per User (ARPU) and...

  • Junior Retention

    1 week ago

    Bengaluru, Karnataka, India Edify Insurance Brokers Full time ₹ 4,00,000 - ₹ 12,00,000 per year

    At Edify Insurance Brokers Pvt Ltd, our ideal Retention Manager must be a go getter in in Sales with excellent relationship building skills with corporate stake holders. We are seeking a quick learner with strong negotiating skills and a track record of success who can inspire the same in others. Knowledge of insurance products and experience with the...

  • Retention Manager

    2 weeks ago

    Bengaluru, Karnataka, India Edme Insurance Brokers Full time ₹ 2,50,000 - ₹ 7,50,000 per year

    Dear Candidates ,Looking for candidates for Corporate Retention with 5-6 yrs of experience in Bangalore from Insurance Broking or General Insurance. Interested candidates can share resumes to neetu..com1) Job Purpose:To ensure business renewal through proactive & superlative quality of service deliverables to existing corporate clients, thus maintaining high...

  • Program Success Manager

    1 week ago

    Bengaluru, Karnataka, India Kidvento Education and Research Full time ₹ 4,00,000 - ₹ 6,00,000 per year

    Company: Kidvento Education and ResearchJob Title: Program Success ManagerDepartment: Customer SuccessLocation: BengaluruTo apply: Remuneration: Rs 4 Lakhs – Rs 6 Lakhs per AnnumExperience: 2+ YearCompany Description Ulipsu, the flagship brand of Kidvento Education and Research Pvt. Ltd. is a frontrunner in developing innovative curriculum and skilling...

  • Retention Executive

    1 week ago

    Bengaluru, Karnataka, India Petpooja Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Role & responsibilitiesConduct field visits to meet clients and strengthen relationships.Collaborate with marketing and sales teams to develop retention strategies.Analyze customer data to identify trends and areas for improvement.Proactively engage with customers in person to address concerns and gather feedback.Resolve customer issues promptly and...

  • Retention Executive

    1 week ago

    Bengaluru, Karnataka, India House Of Kieraya Full time ₹ 5,00,000 - ₹ 12,00,000 per year

    About FurlencoFurlenco is a different furniture company. We enable the urban Indian to live better today intheir homes, by giving them award-winning furniture and home decor with a basket of accessto rent, buy, sell and buy back.All of our furniture is designed in-house by experts. We dont just give furniture. We providedecor, accessories and appliances as...

  • Customer Retention Executive

    1 day ago

    Bengaluru, Karnataka, India Sid's Farm Pvt Ltd Full time ₹ 2,64,000 - ₹ 4,20,000 per year

    Key Responsibilities: Should have experiemce in Customer Onboarding and Retention calls.  Assist in Customer Retention and provide solution in case of issues  Manage Customer Onboarding communication to internal or external partners  Coordinate with the cross functional teams to enable required systems and processes  Maintain Customer...