Performance Marketer

This Opening is for APPSeCONNECT AUTOMATION Pvt. Ltd.

MARKETING

KOLKATA

Performance Marketer

Hi,

I am Gayatri, Head of Marketing at APPSeCONNECT. We are building an integration platform through which enterprises can connect their business applications like ERP systems (SAP, Microsoft Dynamics, NetSuite, and others) with e-commerce websites, CRM solutions, and more.

Over the past year, APPSeCONNECT has undergone a phenomenal evolution Over 1200 businesses have embraced our platform, shifting from traditional integration approaches to our robust, time-tested and scalable solution. Join us in revolutionizing the way businesses connect and grow

Heres a quick YouTube Video to learn more about APPSeCONNECT

As we scale our efforts in 2025 and beyond, we are constantly looking for smart and talented individuals to learn and grow with us and make an impact in the B2B SaaS industry.

A concise glimpse into the role

We are on the hunt for young, energetic, and hustling talent ready to bring fresh ideas and unstoppable drive to the table. This isnt just another role its a launchpad for change-makers. If you are driven to disrupt, innovate, and challenge the norm, we want you to make your mark with us.

Are you ready to redefine the future?

Apply now and step into a career where your ideas power the impossible

Your time will be invested in

Key Responsibilities:

1. Strategic Campaign Management

• Plan, execute and optimize paid acquisition campaigns across channels such as Google Ads, LinkedIn and programmatic platforms to drive leads, customer acquisition and revenue.
• Monitor and improve performance metrics including CTR, CPA and ROAS for continuous improvement.

2. Data-Driven Growth Strategies

• Analyse performance data to uncover insights, informing strategies to enhance campaign effectiveness and ROI.
• Design and test innovative growth experiments to improve conversion rates and optimize user funnels.

3. Budget Management & ROI Optimization

• Manage campaign budgets, ensuring cost efficiency and positive ROI.
• Stay ahead of emerging trends and recommend adoption of new tools or technologies to boost performance.

4. Collaboration & Market Presence

• Partner with internal teams to enhance landing page conversion rates and ad performance.
• Conduct competitive and market research to stay informed on industry trends.

5. Continuous Learning & Adaptation

• Stay updated with the latest trends, tools, and best practices in performance marketing.
• Identify and optimize critical user journey touchpoints to reduce drop-offs and enhance engagement.

What we want you to have

• Proven experience in managing and optimizing paid campaigns across SEM, SMM, PPC and other acquisition channels.
• Hands-on experience with tools like Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager and programmatic platforms.
• Proficiency in website analytics tools (e.g., Google Analytics, SEMrush)
• Expertise in creating and optimizing landing pages and conversion funnels.
• Strong analytical skills and the ability to translate insights into actionable strategies.

Educational Qualifications

• Bachelor's or Master's degree in marketing, Business, or a related field.
• 2 to 5 years of experience managing paid campaigns with a focus on ROI-driven growth, Google Ads and SaaS/ iPaaS industry.

What is a plus to have
- Experience in SaaS/iPaaS industries.
- Familiarity with outbound marketing tools and sales enablement platforms.

Whats in it for you?

• Make Friends & Fans - Work with zeal, get recognized, bond with like-minded people and witness your work impacting businesses positively across the globe
• Work with the Best Minds - Your expertise matters Get the opportunity to closely work with our founders. the leadership team, and gain knowledge from some of the best minds in the domain.
• Work and Play Together - Team Work-Vacations or Workcations on the house Travel, stay, and slay with your team and get endless opportunities to bond, work, and explore together.
• Competitive compensation - Salary, Incentives, ESOPS
• Health is Wealth - Get company-wide medical insurance and health policies
• Interaction is the key - Have in-person gatherings, meetups, hackathons, and cultural events
• Keep Evolving - We organize learning and development programs to upskill employees
• State of the Art Infrastructure - We provide top-of-the-line equipment and the latest technology, both for in-office experience and our digital workplace. For, there should be no glitch amidst creativity

At APPSeCONNECT we believe in the power of Connections.

• The Product - Our intelligent integration platform provides simple to use, yet powerful automation to businesses across the world. Our aim is to Connect businesses to a future of endless possibilities through automation.

• The Mission - Our aim is to make integrations better, faster, and more intuitive for everyone, so that people can choose various best-of-breed applications to run their business and yet bind them together efficiently.

• What We Do - We help businesses unlock productivity through integration, and automation and accelerate time to market for organizations by rapidly identifying and automating as many business and IT processes as possible.

• Our Team, Our Biggest Flex - Our team is comprised of creative individuals dedicated to creating value for themselves while closely working with APPSeCONNECT. Every day is a new opportunity to explore new horizons. We believe in creative liberty and have made APPSeCONNECT the perfect platform for automation champs to flex their innovative minds.