Key Account Manager- E-commerce

Job Description:

Role Overview:
As a Key Account Manager for Ecommerce, you will be responsible for driving the success of our key accounts through exceptional relationship management, strategic planning, and market insights. You will lead a team of account managers while collaborating closely with various departments to maximize account potential and achieve overall business objectives.

Key Responsibilities:

1. Business Planning:
   (Weight: 20)

2. Own and drive P&L responsibility for online channels (e.g., Amazon, Flipkart, Zepto, Blinkit, 3 P sellers etc.).

3. Develop and execute annual business plans aligned with company growth objectives.
4. Track and analyze sales trends, ROI, pricing, and promotions to achieve revenue and profitability targets.
5. Identify and unlock new growth opportunities within existing and emerging online marketplaces.

2:
Data Analytics & Portfolio management:
(Weight: 15)
.

• Portfolio analytics with real time data analysis and In sighting/ and building portfolio choices alongside with category management
  team.
• Track key performance metrics such as GMV, ASP, conversion rates, and category share.
• Leverage data insights to drive decision-making on pricing, promotion, and assortment.
• Provide monthly/ Quarterly periodic performance reports and competitor benchmarking to management
• Ensure timely listing/ registration, pricing accuracy, and content optimization for all SKUs.
• Partner with category and supply chain teams for new product launches and exclusive online offerings.

• Develop financial offers for end consumers based on seasonality and market competition.

• Key account Management:
  (Weight: 10)

• Conduct joint business planning with key accounts to align on sales targets, promotions, and assortment strategy.

• Negotiate commercial terms, margins, and visibility investments to optimize profitability.

• Stock Planning and Coordination:
  (Weight: 30)

• Plan stock levels in coordination with SCM teams to ensure daily billing and efficient inventory management.
• Contract Management:
  (Weight: 5)
• Review and sign contracts with online dealers, ensuring all agreements meet company standards and regulations.
• Collaboration with Digital Marketing:
  (Weight: 5)
• Conduct weekly meetings with the digital marketing team to review analytics, optimize digital content, and evaluate ongoing campaigns.
• Plan and execute digital campaigns, traffic-driving activities, and brand
  promotions
  on partner platforms.
• Collaborate with internal marketing & category teams for performance marketing, SEO, and influencer tie-ups for building brand and category performance
• Financial Coordination:
  (Weight: 10)
• Manage payment processes and reconciliation with online dealers in collaboration with the commercial team.
• Performance Review:
  (Weight: 5)
• Conduct monthly reviews with online partners to assess sales promotions and event calendars, driving continual improvement in performance.
• Customer Service Improvement:
• Foster discussions with the customer service team to address customer escalations and identify opportunities for service delivery improvements.
• Team Leadership and Development:
• Conduct regular team meetings to review performance, address challenges, and celebrate successes.
• Reporting and Insights:
• Prepare comprehensive reports on account performance, presenting key insights and recommendations to senior management.
• Utilize data analytics to monitor client behavior, market dynamics, and competitive landscape.
• Cross-Departmental Collaboration:
• Liaise with various departments, including supply chain, logistics, and customer service, to ensure seamless account management.
• Advocate for client needs within the organization to foster a customer-centric approach.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.
• Minimum 10 years of experience in key account management, with a strong focus on the ecommerce sector.
• Proven track record of driving sales growth and managing high-value accounts.
• Exceptional leadership skills with experience in team management and development.
• Strong analytical and problem-solving abilities, with a data-driven mindset.
• Excellent communication and presentation skills, able to engage with senior stakeholders.
• Comprehensive knowledge of ecommerce platforms, digital marketing, and online sales strategies.