Senior Manager

5 days ago

Delhi, Delhi, India Dharmalife Full time ₹ 15,00,000 - ₹ 25,00,000 per year

As Senior Manager – Channel Sales, you will drive the sales of social impact products—ranging from decentralized renewable energy products, solar lights, clean cooking solutions, to sanitary pads, water purifiers, and personal care products—across rural India. You will drive revenue growth by building and managing state sales teams and strengthening our Dharmalife Entrepreneur (DLE) network sales at the village level. Through digital order booking and the digital delivery process on the Mobile App, you'll enable last-mile access to essential products that improve the quality of life in rural India.

Success in this role means consistently achieving sales and profitability targets, scaling the DLE network sales, ensuring high adoption of digital sales tools, and building strong channel partnerships. You will be measured not only by sales growth and market penetration, but also by your ability to deliver measurable social impact in the communities you serve.

This role sits at the heart of Dharmalife's mission to create sustainable livelihoods while improving access to essential products for rural households. As a key member of the Channel & Sales team, you will bridge commercial success with social impact, working closely with cross-functional teams—market activation, supply chain, and training—to scale entrepreneurship-driven distribution models across India.

Responsibilities

Deliver Sales Growth:
Develop and execute sales plans to meet revenue and profitability targets for consumer durable and FMCG social impact products across assigned states.

Strengthen Entrepreneur Network Sales:
Enable the Dharmalife Entrepreneur (DLE) channel sales to ensure their sustainable earning, effective product knowledge transfer, and consistent adoption of digital process of order-booking, delivery, and payment systems.

Lead and Enable Teams:
Manage and mentor sales field staff to drive execution excellence, monitor performance, and build a motivated, high-performing sales force.

Qualifications

MBA / Master's in Sales & Marketing, Rural Management, or related fields.

10–12 years of proven B2C/channel sales experience, preferably in rural distribution, FMCG, or consumer durable sectors.

Demonstrated success in building last-mile networks and managing large sales teams.

Experience with digital/mobile platforms for sales tracking and collections is desirable.

Competencies

Behavioral:
Strategic thinking, people leadership, result orientation, collaboration, adaptability, and resilience.

Technical:
Rural sales & distribution, channel development, sales forecasting & analytics, product portfolio/category management, training & capability development

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