E-Commerce Training Lead

This role is for one of the Weekday's clients

Min Experience: 3 years

Location: Delhi

JobType: full-time

We are seeking a highly skilled Senior E-Commerce Training Lead to build the next generation of e-commerce marketers in India. This is a high-ownership role where you'll be responsible for designing, delivering, and continuously improving our e-commerce and quick-commerce training modules. You will work closely with industry experts, students, and coaches to create cutting-edge, practical, and engaging learning experiences that prepare professionals to thrive in the industry.

Requirements

Success Metrics

1. Placement Percentage Rate (Primary Metric)

• Develop a curriculum grounded in best practices, case studies, and real-world tactics from India's e-commerce and quick-commerce space.
• Ensure students work on hands-on projects replicating the responsibilities of e-commerce managers — including building landing pages, managing listings, running ads, and more.
• Use placement data and analytics to refine content and improve hiring outcomes.

2. Student NPS (Happiness & Engagement)

• Create interactive and engaging learning experiences using case studies, challenges, memes, GIFs, polls, and gamified tools like Kahoot.
• Keep student energy and motivation high during live online sessions.
• Maintain strong engagement and ensure learners enjoy the process while gaining practical skills.

3. Predictive Validity of Assessments

• Design interviews, presentations, and assessments that mirror real-world evaluation criteria.
• Continuously refine these tools to ensure top-performing students succeed in actual placements.
• Use data-driven insights to strengthen the link between internal performance and career outcomes.

Key Responsibilities

Training (≈80% of your time)

• Content Development: Build frameworks, case studies, and modules by leveraging your expertise and insights from top e-commerce and digital experts.
• Training Delivery: Conduct interactive live sessions for individuals and groups on core e-commerce topics, mentoring students to excel as digital marketers.
• Coaching Support: Collaborate with external coaches to ensure consistently high-quality training delivery.
• Program Design: Analyze student outcomes, recruiter feedback, and engagement data to design challenging yet fulfilling learning experiences.

Other Responsibilities (≈20% of your time)

• Consulting: Support student-led projects with partner brands, ensuring campaigns deliver real impact while students gain practical exposure.
• Innovation: Experiment with new tools, platforms, and formats to evolve training modules and build new propositions as the program scales.

Expected Outcomes by Milestones

Month 1

• Understand the training philosophy, standards, and pedagogy.
• Co-facilitate live training sessions.
• Speak with industry experts to gather best practices.
• Join a student-facing project in a supporting role.

Month 2

• Independently lead small-group e-commerce sessions.
• Deliver your first live session as the primary trainer.
• Roll out your first revamped or newly designed training module.
• Mentor 1–2 external coaches to enhance delivery quality.

Month 3 and Beyond

• Take full ownership of all e-commerce and quick-commerce modules.
• Independently lead consulting projects with real brands.
• Drive innovation in training design with new formats, tools, and data-led experiments.

Career Trajectory

This role opens two broad growth paths over the next 3–5 years:

1. Training Leadership – specialize in learning design and training excellence, leading programs and shaping the next wave of marketing professionals.
2. Marketing Leadership – transition into a marketing leadership role, applying your expertise to drive brand growth, backed by a strong foundation in training and mentoring.

What Great Looks Like (Top Grading)

• Curiosity & Truth-Seeking: Goes beyond surface-level understanding, asks first-principles questions, and digs deep into industry insights.
• Training Mindset: Simplifies complex concepts with clarity, analogies, and energy.
• Content Ownership: Builds structured, engaging, and memorable training materials.
• Execution: Prepares thoroughly, meets deadlines, and delivers polished sessions.
• Collaboration: Builds trust, shares feedback openly, and works seamlessly with peers and coaches.
• Learning Agility: Adapts quickly to new tools, platforms, and trends.

Must-Have Skills

• 4–8 years of experience driving growth for brands on e-commerce/D2C platforms (Amazon, Flipkart) through paid ads.
• Structured, data-driven, and user-centric approach to problem-solving.
• Ability to balance strategic thinking with attention to detail.

Good-to-Have Skills

• Experience with quick-commerce platforms like BlinkIt or Zepto.
• Exposure to inventory forecasting, planning, and category-level P&L management.

Core Skills: E-commerce Strategy | Training & Coaching | Paid Ads | Amazon | Flipkart | Quick-Commerce | Curriculum Design | Marketing Analytics | Student Engagement

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