Senior Manager Marketing

Job Description
Position:
Senior Manager Marketing

Location:
Mira Bhayandar (with group-level responsibilities across all schools)

Role Overview

Senior Manager Marketing is responsible for driving marketing strategy, branding, lead generation, and admissions support for the Mira Bhayandar school, while managing select group-level marketing initiatives. The role requires close collaboration with admissions teams, external vendors, digital agencies, and group stakeholders to enhance brand visibility, generate quality leads, and support admissions growth.

Key Responsibilities

• School-Specific (Mira Bhayandar)

• Admissions Support

• Assist admissions officers with marketing collateral such as admission forms, brochures, and enquiry kits.

• Track and report enquiry-to-admission conversion data.

• Generate leads through online and offline channels.

• Internal Branding

• Highlight school achievements, USPs, and offerings through on-campus branding.

• Oversee signage, standees, wall branding, sun-boards, and other internal communication mediums.

• Outdoor Marketing

• Liaise with vendors for hoardings, bus shelters, society lift branding, and other out-of-home (OOH) media.

• Marketing Events

• Plan and execute footfall-driven events such as Kanakia Championship, Mira Road Carnival, Kinder Olympics, and Christmas Carnival.

• Drive brand awareness and generate qualified leads through these activations.

• School Events (Support Role)

• Provide branding, photography, and promotional support for small to mid-scale school-led events.

• Society Activations

• Coordinate with agencies to identify and finalize societies for activations in the Mira Bhayandar region.

• Ensure pre-promotion on WhatsApp groups, branding placement, and maximum parent participation.

• Oversee on-ground execution to ensure lead generation.

• Photoshoots

• Organize professional photoshoots to build a content repository for marketing and admissions use.

• Group-Specific (Across All Schools)

• Digital Marketing

• Plan and manage Meta and Google campaigns in collaboration with the digital agency.

• Track ROI, leads, and campaign effectiveness across schools.

• Digital Channel Partners

• Manage relationships with school discovery platforms (e.g., Edustoke, Yellowslate) to drive lead generation and brand presence.

• Website Management

• Coordinate with website vendors for updates, improvements, and content management across all group schools.

• Admission Reporting

• Consolidate and circulate daily admission summary reports to management.

• Budgeting and Invoicing

• Develop and finalize annual marketing budgets in consultation with management.

• Process vendor work orders, contracts, and invoices to ensure compliance and cost control.

• Alumni Engagement (Univariety Platform)

• Drive onboarding and engagement of alumni for KIS (IB), Chembur and KIS (IGCSE), Bhayandar, in partnership with Univariety.

Skills and Competencies

• Strong understanding of school marketing, admissions funnels, and parent engagement.
• Proficiency in digital marketing tools (Meta Ads, Google Ads, SEO, Analytics).
• Event planning, vendor management, and budgeting expertise.
• Excellent communication, coordination, and stakeholder management skills.
• Ability to work independently while aligning with group-level objectives.

Qualification and Experience

• MBA/PGDM in Marketing, Communications, or related field.
• 6 to 12 years of marketing experience, preferably in education, retail, or services sector.
• Proven experience in digital marketing, events, and brand management.
• Exposure to both B2C marketing and institutional branding preferred.

Skills: branding,digital,events,activations,lead generation,vendors,mis,admissions