Senior Manager Marketing

3 days ago

Mumbai Metropolitan Region, India RBK Educational Institutions Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Job Description
Position:
Senior Manager Marketing

Location:
Mira Bhayandar (with group-level responsibilities across all schools)

Role Overview

Senior Manager Marketing is responsible for driving marketing strategy, branding, lead generation, and admissions support for the Mira Bhayandar school, while managing select group-level marketing initiatives. The role requires close collaboration with admissions teams, external vendors, digital agencies, and group stakeholders to enhance brand visibility, generate quality leads, and support admissions growth.

Key Responsibilities

  • School-Specific (Mira Bhayandar)

  • Admissions Support

  • Assist admissions officers with marketing collateral such as admission forms, brochures, and enquiry kits.

  • Track and report enquiry-to-admission conversion data.

  • Generate leads through online and offline channels.

  • Internal Branding

  • Highlight school achievements, USPs, and offerings through on-campus branding.

  • Oversee signage, standees, wall branding, sun-boards, and other internal communication mediums.

  • Outdoor Marketing

  • Liaise with vendors for hoardings, bus shelters, society lift branding, and other out-of-home (OOH) media.

  • Marketing Events

  • Plan and execute footfall-driven events such as Kanakia Championship, Mira Road Carnival, Kinder Olympics, and Christmas Carnival.

  • Drive brand awareness and generate qualified leads through these activations.

  • School Events (Support Role)

  • Provide branding, photography, and promotional support for small to mid-scale school-led events.

  • Society Activations

  • Coordinate with agencies to identify and finalize societies for activations in the Mira Bhayandar region.

  • Ensure pre-promotion on WhatsApp groups, branding placement, and maximum parent participation.

  • Oversee on-ground execution to ensure lead generation.

  • Photoshoots

  • Organize professional photoshoots to build a content repository for marketing and admissions use.

  • Group-Specific (Across All Schools)

  • Digital Marketing

  • Plan and manage Meta and Google campaigns in collaboration with the digital agency.

  • Track ROI, leads, and campaign effectiveness across schools.

  • Digital Channel Partners

  • Manage relationships with school discovery platforms (e.g., Edustoke, Yellowslate) to drive lead generation and brand presence.

  • Website Management

  • Coordinate with website vendors for updates, improvements, and content management across all group schools.

  • Admission Reporting

  • Consolidate and circulate daily admission summary reports to management.

  • Budgeting and Invoicing

  • Develop and finalize annual marketing budgets in consultation with management.

  • Process vendor work orders, contracts, and invoices to ensure compliance and cost control.

  • Alumni Engagement (Univariety Platform)

  • Drive onboarding and engagement of alumni for KIS (IB), Chembur and KIS (IGCSE), Bhayandar, in partnership with Univariety.

Skills and Competencies

  • Strong understanding of school marketing, admissions funnels, and parent engagement.
  • Proficiency in digital marketing tools (Meta Ads, Google Ads, SEO, Analytics).
  • Event planning, vendor management, and budgeting expertise.
  • Excellent communication, coordination, and stakeholder management skills.
  • Ability to work independently while aligning with group-level objectives.

Qualification and Experience

  • MBA/PGDM in Marketing, Communications, or related field.
  • 6 to 12 years of marketing experience, preferably in education, retail, or services sector.
  • Proven experience in digital marketing, events, and brand management.
  • Exposure to both B2C marketing and institutional branding preferred.

Skills: branding,digital,events,activations,lead generation,vendors,mis,admissions

  • Senior Marketing Manager

    1 week ago

    Mumbai Metropolitan Region, India Katapult Full time ₹ 5,00,000 - ₹ 25,00,000 per year

    Role:Senior Marketing ManagerIn-Office | Lower Parel, MumbaiAbout The RoleWe're looking for a Senior Marketing Manager to lead a Global Education's marketing strategy — driving digital, content, and on-ground initiatives for our global university partners. You'll own social media strategy, performance marketing, content execution, and campus marketing...

  • Senior Manager Marketing

    22 hours ago

    Mumbai Metropolitan Region, India MSD Animal Health Ireland Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job DescriptionSenior Manager Marketing (Oncology)OverviewThe Senior Manager Marketing (Oncology) will support in conceptualization and implementation of marketing strategies for our oncology portfolio. This role will report into the Associate Director Marketing, Oncology and will be based out of Mumbai.Key ResponsibilitiesBrand Planning:Support development...

  • Senior Marketing

    21 hours ago

    Mumbai Metropolitan Region, India Turner & Townsend Full time ₹ 5,00,000 - ₹ 12,00,000 per year

    Company DescriptionTurner & Townsend is a global professional services company with over 22,000 people in more than 60 countries.Working with our clients across real estate, infrastructure, energy, and natural resources, we transform together delivering outcomes that improve people's lives. Working in partnership makes it possible to deliver the world's most...

  • Senior Marketing Manager

    23 hours ago

    Mumbai Metropolitan Region, India eXchange1 Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    About UseXchange1 is a next-generation digital asset marketplace, registered as a UAB in Lithuania. Operating as a Web3 utility platform, eXchange1 is singularly focused on achieving a balance of compliance and business excellence. We strongly believe in the vision of "1 World, 1 Exchange"—a global, regulated ecosystem where all processes are legal and...

  • Senior Manager

    3 days ago

    Mumbai Metropolitan Region, India Vertoz Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    What We WantWe are seeking an experienced Finance Controller to oversee our financial operations and lead our finance team. The ideal candidate will have a strong background in finance, with at least 10+ years of experience in a leadership role, preferably within the advertising or digital marketing sector. This position requires a strategic thinker with a...

  • Senior General Manager – Tourism Marketing

    3 days ago

    Mumbai Metropolitan Region, India VFS Global Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job OverviewThe Senior General Manager – Tourism Marketing will be responsible for managing tourism for a Tourism Board Represented by VFS Global in India for an organization in Saudi growth by developing and executing integrated marketing strategies, including market research, brand management, and digital promotion. Additionally, this role involves...

  • Senior Marketing Manager_ Performance Marketing

    3 days ago

    Mumbai Metropolitan Region, India Talasha Full time ₹ 18,00,000 - ₹ 22,00,000 per year

    Talasha has been mandated to hire aSenior Marketing Manager- Performance Marketing (Amazon Advertising)for a Mumbai based, series B Funded, direct to consumer brand that is one of the best known brands for education based toys & games for childrenResponsibilities -Build & own a robust performance marketing strategy for amazon PPC campaigns across...

  • Senior - Digital Marketing (2+ years)

    3 days ago

    Mumbai Metropolitan Region, India Ketto Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Job Title: Senior Executive - Digital MarketingSummary:We are seeking a highly motivated and experienced Senior Executive to join our Digital Marketing team.The ideal candidate will have 2 years of experience in digital marketing and a proven track record ofdriving successful campaigns across various online platforms.Roles and Responsibilities:Develop and...

  • Senior Manager

    1 week ago

    Mumbai Metropolitan Region, India RightMatch HR Services Private Limited Full time ₹ 1,20,000 - ₹ 2,40,000 per year

    The role is with a leading General Insurance Company.Designation: Senior Manager - Affinity Underwriter.Reporting to - Portfolio Head, Digital Business.Work Days: 5.ResponsibilitiesDriving the underwriting strategy formulation and setting up processes for the functionPreparation of product policy wordings, underwriting guidelines, rating structure & schedule...

  • Digital Marketing Manager

    6 days ago

    Mumbai Metropolitan Region, India Xanadu Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Job Description – Digital Marketing Manager / Assistant Digital Marketing ManagerLocation: Mumbai & BengaluruRole PurposeThe Digital Marketing Manager will be responsible for conceptualizing, executing, and monitoring integrated digital marketing campaigns with a focus on brand building, product launches, and performance-driven outcomes. The role...