Senior General Manager – Tourism Marketing

Job Overview
The Senior General Manager – Tourism Marketing will be responsible for managing tourism for a Tourism Board Represented by VFS Global in India for an organization in Saudi growth by developing and executing integrated marketing strategies, including market research, brand management, and digital promotion. Additionally, this role involves leading public relations, managing crises, and cultivating strategic partnerships. It will also include overseeing the marketing budget, tracking performance, and leading a high-performing team fostering collaboration and professional development to achieve tourism objectives

Operations and Financial Management

• Effectively manage the marketing budget for the tourism organisations initiatives, track campaign performance, and report on ROI and impact
• Oversee daily operations of the marketing team, ensuring efficient workflow and alignment with the organisations goals
• Delegate tasks strategically to ensure accountability and timely execution of campaigns promoting the destination
• Conduct performance reviews, provide constructive feedback, and identify professional development opportunities to build a team passionate about showcasing the destination
• Lead, mentor, and motivate a high-performing team, fostering a collaborative and innovative environment focused on elevating the destination's global tourism profile

Strategic Development

• Develop and execute integrated marketing strategies to boost tourism in, aligning with national objectives and budgetary frameworks
• Conduct market research to identify target audiences, emerging travel trends, and competitive landscapes relevant to the tourism organisation
• Set measurable marketing goals and KPIs specific to the campaigns, and track performance to optimize future initiatives
• Identify and cultivate new market opportunities and strategic partnerships that enhance the destinations offerings
• Manage and enhance the brand identity as a world-class destination, creating compelling content across web, social, print, and video platforms
• Oversee digital marketing efforts—including SEO, SEM, social media, and email campaigns—tailored to attract global travelers to the destination
• Represent the tourism organisation at industry events, trade shows, and conferences to network, build alliances, and promote it's unique cultural and natural assets

Compliance and Safety

• Lead public relations, fostering media relationships and managing crisis communications
• Manage crisis communications as needed
• Cultivate partnerships with local tourism businesses, government bodies, and industry stakeholders (can also serve strategic and compliance roles)

Team Management & Succession Planning

• Manage and develop staff, including performance management, training, and career development.
• Create and maintain a robust talent pipeline to ensure succession planning (1:2 ratio).

Environment, Social & Governance

• Oversee corporate governance within the assigned region, ensuring alignment with organizational principles, policies, and regulations.
• Promote judicious use of natural resources and adhere to the organization's environment, health, and safety policies, objectives, and guidelines.
• Drive the organization's sustainability initiatives, working towards achieving established targets

Anti Bribery Management Systems (ABMS)

• Follow the ABMS roles and responsibilities details as prescribed on the ABMS manual.
• Understanding of ethical standards and the importance of integrity in business practices.
• Ability to identify and evaluate risks related to bribery in various business contexts. For more detailed explanation, follow the ABMS manual.

Additional Responsibilities

• Proficiency in digital marketing principles (SEO, SEM, social media, email, content marketing) and marketing analytics/CRM tools.
• Excellent written and verbal communication skills, with a focus on compelling storytelling.

Education

• Graduate/Postgraduate or Global Equivalent Degree in a related field

Experience

• 12-14 years of marketing experience, with 5-7 years specifically in the tourism industry.