E-commerce Ads

Location:
Dehradun

Brand:
Namakwali

Industry:
FMCG / E-commerce

Employment Type:
Full-time

Salary
: 25k - 45k ( based on interview )

About Us:

Namakwali is a fast-growing D2C FMCG brand headquartered in Dehradun, dedicated to bringing authentic Himalayan products to customers across India. Our mission is to deliver honest, high-quality food crafted with care, while empowering local communities and preserving traditional flavors.

As we actively expand across leading e-commerce marketplaces, we are focused on building a strong brand presence and reaching more households every day. This is an exciting time to join our journey as we scale operations, innovate with new product offerings, and strengthen our digital growth strategy.

Role Overview:

We are hiring a
performance-focused, creatively inclined, and experienced individual
to manage marketplace advertising, optimize listings, and strategize for mega sales. The ideal candidate will possess strong analytical abilities, a creative mindset, and prior experience in handling FMCG products on various e-commerce platforms.

Key Responsibilities:

1. Performance Marketing

• Plan, execute, and optimize
  Meta Ads
  (Facebook/Instagram) for website and marketplace sales.
• Manage
  Google Ads
  and
  YouTube Ads
  across Search, Display, Shopping, and Video formats.
• Build and scale ad funnels (
  TOF, MOF, BOF
  ) with creatives, copy, and retargeting strategies.
• Run performance campaigns on
  quick-commerce platforms
  (Blinkit, Instamart, Zepto) and
  marketplaces
  (Amazon, Flipkart).
• Analyze campaign performance to optimize
  CAC, ROAS, AOV, and CTRs
  .

2. Digital Growth & SEO

• Develop and implement a strong
  SEO strategy
  (on-page SEO, blogs, backlinks, keyword optimization).
• Increase
  organic traffic
  and improve
  Google rankings
  for FMCG/D2C-related keywords.
• Enhance
  brand visibility
  across marketplaces with keyword-rich content and optimized ads.

3. Social Media & Content Strategy

• Create
  content calendars
  for Instagram, Facebook, YouTube, and LinkedIn.
• Collaborate with the design team for
  ad creatives, reels, visuals, and product storytelling
  .
• Build
  social-first campaigns
  aligned with performance marketing objectives.
• Drive
  engagement
  through festival campaigns, product launches, and brand narratives.

4. Data & Reporting

• Track and report
  weekly performance metrics
  (Meta, Google, Marketplaces, SEO, Social Media).
• Analyze
  funnel performance
  (Impressions → CTR → Add to Cart → Purchases).
• Recommend
  creative and audience experiments
  based on data insights.
• Work with analytics tools like
  GA4, Meta Ads Manager, Google Ads Manager, Amazon Ads, Blinkit dashboards, SEMrush/Ahrefs
  .

Requirements:

• 1+ years' experience managing ads & listings (Meta, Google, Amazon, Flipkart, Blinkit).
• Strong understanding of FMCG trends, seasonal demand & mega sales processes.
• Proficient in analytics tools (Excel, Brand Analytics, campaign dashboards).
• Creative problem solver with fresh ideas & testing strategies.
• Good communication skills for cross-team collaboration.
• Bachelor's degree preferred.

What We Offer:

• A high-growth opportunity with a rising FMCG D2C brand.
• Space to experiment, innovate, and take ownership.
• Collaborative, energetic, and learning-driven team culture.
• Competitive salary and growth incentives.

To Apply:

Send your resume to

with the subject line:
Application – E-commerce Ads & Marketplace Manager – [Your Name]