PPC Executive

1 day ago

Salt Lake Kolkata West Bengal, India Ensocode Full time ₹ 3,60,000 - ₹ 6,00,000 per year

We are seeking a PPC Executive who will be responsible for planning, executing, and optimizing paid marketing campaigns across multiple digital platforms. The ideal candidate should have hands-on experience in managing ad accounts, developing creative campaigns, analyzing performance data, and driving measurable results through targeted digital strategies.

Key Responsibilities

  • Plan, create, and manage PPC campaigns across Google Ads, Meta, LinkedIn, and other ad platforms.
  • Conceptualize and prepare ad creatives, including static images and video ads.
  • Develop and optimize landing pages, website banners, and campaign taglines to improve conversion rates.
  • Conduct keyword research, competitor analysis, and audience segmentation for precise targeting.
  • Use hyperlocal data to design and execute strategies for local markets.
  • Perform account audits, bid adjustments, and budget optimizations to ensure maximum ROI.
  • Continuously monitor campaign performance and make real-time creative and strategy changes.
  • Collaborate with the content and design teams to produce engaging marketing materials.
  • Track, analyze, and report on campaign KPIs, conversions, and ROI.
  • Plan, execute, and measure A/B tests, experiments, and conversion rate improvements.
  • Maintain and grow social media presence through paid promotions and engagement-driven campaigns.
  • Stay updated on the latest PPC trends, tools, and algorithm changes.

Required Skillsets

  • Strong understanding of Google Ads, Meta Ads, and LinkedIn Campaign Manager.
  • Familiarity with graphics and video ad creation processes.
  • Proficiency in keyword research, analytics, and ad copywriting.
  • Analytical mindset with the ability to interpret campaign data and optimize performance.
  • Excellent communication and coordination skills for team and client interactions.
  • Comfortable being available via phone/WhatsApp during critical campaign periods or off-hours.

Skills & Qualifications

  • 1+ years of experience in a similar PPC / Digital Marketing / Paid Media role (preferred).
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • In-depth knowledge of social media platforms, paid media strategies, and website analytics.
  • Hands-on experience with Google Analytics, Google Tag Manager, and other ad tracking tools.
  • Strong attention to detail and the ability to manage multiple campaigns simultaneously.

Job Types: Full-time, Permanent

Pay: ₹25, ₹30,000.00 per month

Benefits:

  • Provident Fund

Experience:

  • Total work: 1 year (Preferred)
  • Google Ads: 1 year (Preferred)
  • Meta Ads: 1 year (Preferred)

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