PPC Executive

2 days ago


Kolkata West Bengal, India Web Scholarz Full time

**Key Responsibilities**:

- Plan, create, and manage PPC campaigns on **Google Ads, Meta Ads, LinkedIn Ads**, and other platforms.
- Conduct **keyword research**, competitor analysis, and bid management to optimize performance.
- Write compelling **ad copies** and coordinate with the creative team for visuals.
- Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.).
- Prepare regular **reports and insights** to improve campaign effectiveness
- Manage campaign budgets effectively to ensure maximum ROI.
- Stay updated on **industry trends, algorithm updates, and best practices** in paid marketing.

**Requirements**:

- 1-3 years of experience in **PPC campaign management**.
- Hands-on experience with **Google Ads, Meta Ads Manager, and Google Analytics**.
- Strong analytical, numerical, and reporting skills.
- Google Ads Certification is a plus.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person


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