PPC Executive

2 days ago

New Town Kolkata West Bengal, India Tikii Marketing Full time

**Key Functional Areas of Responsibility**
- Perform daily account management and of pay per click accounts on Google Ads and social media platforms for a variety of clients.
- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, conversion tracking, quality score and other important account metrics.
- Provide creative copy suggestions and graphical ad templates.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Communication to team and management on project development, timelines, and results.
- Work closely with the other team members to meet client goals.

Professional Competencies
- Passion for internet marketing.
- Outstanding ability to think creatively, and identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
- Ability to clearly and effectively articulate thoughts and points.
- High levels of integrity, autonomy, and self-motivation.
- Excellent analytical, organizational, project management and time management skills.

Professional Skills & Qualifications
- Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
- Proficiency in MS Excel, PowerPoint, and Word.
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
- Experience working with popular PPC ad platforms

**Job Types**: Full-time, Fresher

**Salary**: From ₹10,000.00 per month

Schedule:

- Monday to Friday

**Experience**:

- total work: 1 year (preferred)

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