PPC Executive

2 weeks ago

Kolkata West Bengal, India Indus Net Technologies Full time

**Job Title: PPC Executive**

**Location**: Kolkata (Work from Office), Salt Lake Sector 5

**Experience Range**: 3 to 5 years

**Interview Process**: Face-to-Face

**Responsibilities**:

- Develop, implement, and optimize PPC campaigns across platforms such as Google Ads, Bing Ads, and social media advertising.
- Conduct keyword research, ad copy creation, and landing page optimization to maximize campaign performance.
- Monitor and analyze campaign performance metrics, including CTR, CPC, and conversion rates, and make data-driven optimizations to improve ROI.
- Manage PPC budgets effectively to achieve target ROAS (Return on Ad Spend) and other KPIs.
- Stay updated on industry trends and best practices in PPC advertising and incorporate them into campaign strategies.
- Collaborate with the marketing team to align PPC campaigns with overall marketing objectives and strategies.
- Provide regular performance reports and insights to stakeholders, highlighting key findings and recommendations for improvement.

**Requirements**:

- Bachelor's degree in Marketing, Advertising, or a related field.
- Proven experience of 3 to 5 years in managing PPC campaigns, with a strong understanding of PPC principles and best practices.
- Hands-on experience with Google Ads, Bing Ads, and social media advertising platforms.
- Proficiency in keyword research tools, bid management platforms, and web analytics tools.
- Strong analytical skills and the ability to interpret data to drive campaign optimizations.
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
- Detail-oriented with a focus on delivering high-quality work within deadlines.
- Google Ads certification and experience with Google Analytics is preferred.

**Additional Information**:

- This is a work-from-office position located in Kolkata
- Face-to-face interviews will be conducted as part of the selection process.

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