PPC Executive

2 weeks ago

Salt Lake Kolkata West Bengal, India Coders Mind Pvt. Ltd. Full time

**Job Title**: SEO/PPC Executive

**Location**:Kolkata, Sector V

We are looking for a PPC expert to manage all the ad
- campaign activities along with SEO optimization(on page and off page)

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all PPC ad
- campaigns on Google, Meta and Bing in order to get premium leads and maximize ROI.

**Roles and Responsibilities**:

- Plan, execute, and optimize PPC campaigns across various platforms including Google Ads, Bing Ads, and social media.
- Perform keyword research and analysis to identify opportunities for both PPC and SEO.
- Write compelling ad copy and optimize landing pages for PPC campaigns to maximize conversions.
- Monitor and analyze campaign performance metrics such as CTR (Click-Through Rate), CPC (Cost Per Click), CPA (Cost Per Acquisition), and ROI (Return on Investment).
- Monitor and adjust bid strategies to optimize campaign performance and ROI.
- Conduct A/B tests to improve ad performance and user engagement.
- Manage SEO activities including on-page optimization, link building, and technical SEO.
- Perform keyword research for SEO and identify opportunities to improve organic search rankings.
- Analyze website traffic and performance metrics to identify areas for improvement.
- Stay up-to-date with industry trends and algorithm updates to inform PPC and SEO strategies.

**Requirements**:

- Bachelor's degree in Marketing, Business, or related field.
- Proven experience managing PPC campaigns across Google Ads, Bing Ads, and social media platforms.
- Strong understanding of SEO principles and best practices.
- Proficiency in keyword research tools and analytics platforms.
- Excellent analytical skills with the ability to interpret data and draw actionable insights.
- Strong communication and collaboration skills.
- Detail-oriented with the ability to multitask and prioritize tasks effectively.

Pay: ₹25,000.00 - ₹30,000.00 per month

**Benefits**:

- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Performance bonus
- Quarterly bonus

**Experience**:

- total work: 3 years (required)

Work Location: In person

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