PPC Executive

4 days ago


Salt Lake Kolkata West Bengal, India Talenzen Full time

**Key Responsibilities**
- Plan, create, and manage PPC campaigns across **Google Ads, Meta, LinkedIn, and other ad platforms**.
- Conceptualize and prepare **ad creatives**, including static images and video ads.
- Develop and optimize **landing pages**, website banners, and campaign taglines to improve conversion rates.
- Conduct **keyword research, competitor analysis, and audience segmentation** for precise targeting.
- Use **hyperlocal data** to design and execute strategies for local markets.
- Perform **account audits, bid adjustments, and budget optimizations** to ensure maximum ROI.
- Continuously monitor campaign performance and make **real-time creative and strategy changes**.
- Collaborate with the content and design teams to produce engaging marketing materials.
- Track, analyze, and report on campaign KPIs, conversions, and ROI.
- Plan, execute, and measure **A/B tests, experiments, and conversion rate improvements**.
- Maintain and grow **social media presence** through paid promotions and engagement-driven campaigns.
- Stay updated on the **latest PPC trends, tools, and algorithm changes**.

**Required Skillsets**
- Strong understanding of **Google Ads, Meta Ads, and LinkedIn Campaign Manager**.
- Familiarity with **graphics and video ad creation processes**.
- Proficiency in **keyword research, analytics, and ad copywriting**.
- Analytical mindset with the ability to interpret campaign data and optimize performance.
- Excellent communication and coordination skills for team and client interactions.
- Comfortable being available via **phone/WhatsApp** during critical campaign periods or off-hours.

**Skills & Qualifications**
- **1+ years** of experience in a similar **PPC / Digital Marketing / Paid Media** role (preferred).
- Bachelor’s degree in **Marketing, Business Administration, or a related field**.
- In-depth knowledge of **social media platforms, paid media strategies, and website analytics**.
- Hands-on experience with **Google Analytics, Google Tag Manager**, and other ad tracking tools.
- Strong attention to detail and the ability to manage multiple campaigns simultaneously.

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

**Benefits**:

- Provident Fund

**Experience**:

- Total work: 1 year (preferred)
- Google Ads: 1 year (preferred)
- Meta Ads: 1 year (preferred)


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