Head of Digital Marketing

3 days ago

Chennai, Tamil Nadu, India Homegenie Building Products Pvt Ltd Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Homegenie Building Products Pvt Ltd req Sr.Digital Marketing Executive / Asst Manager - Digital Marketing

About Homegenie Building Products Pvt. Ltd.

Homegenie Building Products Pvt. Ltd. is a 17+ year industry leader in innovative building solutions, operating with four advanced manufacturing units in Tamil Nadu. serving residential, commercial, and industrial customers across South India.

At Homegenie, we don't just sell building materials and home solutions — we are building an ecosystem. And to scale it, we're looking for a strategic, data-driven Sr.Digital Marketing Executive / Asst Manager - Digital Marketing who can architect powerful funnels, generate high-quality leads, and accelerate our digital growth across building materials, real estate, and home solutions.

If you live and breathe performance marketing, funnel logic, and ROI-positive campaigns — keep reading

What You'll Be Doing

· Plan, execute, and optimize 
lead generation campaigns
 across Google, Meta, LinkedIn, WhatsApp, and email.

· Build 
high-converting digital funnels
 for products, properties, and retail services — from awareness to closure.

· Manage SEO/SEM strategy to rank for competitive, intent-driven keywords.

· Conceptualize engaging content for websites, landing pages, listings, and social media.

· Continuously analyze campaign performance (CPL, CAC, ROAS, lead quality) and refine strategies.

· Collaborate with sales teams to ensure 
lead quality
, timely follow-ups, and alignment with field activities.

· Conduct market & competitor analysis to uncover new digital opportunities.

· Oversee website UX, landing page optimization, and acquisition journeys.

· Lead the digital marketing team — upskilling, mentoring, and motivating.

· Manage digital budgets with efficiency and commercial judgement.

What We Expect You To Bring

· Strong expertise in:

Lead generation & nurturing funnels

SEO & PPC strategy

Meta & LinkedIn ads

Google Analytics, Tag Manager, Search Console

Email & marketing automation

· Experience managing marketing budgets and multi-channel campaigns.

· Familiarity with marketing automation and CRM tools.

· Knowledge of basic web technologies (HTML/CSS) is a plus.

· A growth mindset, creative thinking, and excellent leadership skills.

You're a Great Fit If You:

· Understand 
high-ticket
 lead behavior.

· Can design 
TOFU-MOFU-BOFU
 funnel strategies.

· Love optimizing conversion rates and landing pages.

· Can align digital campaigns with on-ground sales activities.

· Can convert traffic into 
qualified
, sales-ready leads.

Why Homegenie?

· Be part of a fast-growing, soon-to-be corporate brand in Chennai.

·
Work–life balance as a priority
 — no burnout culture here.

· A collaborative, energetic environment that values your ideas.

· Freedom to experiment and room to grow your career.

· Regular learning opportunities, training, and skill development.

· Flexible work policies in a high-trust environment.

· Work alongside passionate professionals who celebrate team wins.

· Health insurance, Provident Fund, paid sick leave, and more.

Growth Mindset Promise

We believe:

· Happy teams deliver their best work.

· Innovation requires freedom.

· Good culture multiplies talent.

Join us to not just build products — but to build a 
great workplace
.

Ready to Build the Future?

Send your resume & portfolio links to:


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