Performance Marketing

2 weeks ago

Navi Mumbai, Maharashtra, India Hello December Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Hello December is a design-first homeware and styling brand from India, building the most culture-inspired products and services for homes. Our goal: scale into a ₹100 Cr+ styling-led retail business with both B2C e-commerce and B2B partnerships.

We are looking for a Performance Marketing Executive who can take ownership of digital ad execution, optimization, and reporting across platforms to drive both online sales and lead generation.

⸻

Key Responsibilities

Campaign Execution


• Run and manage paid campaigns across Meta, Google, Pinterest, YouTube, LinkedIn.


• Build and manage ad sets: audience targeting, creative testing, keyword research, bid optimization.


• Execute retargeting campaigns for abandoned carts, site visitors, and high-intent leads.

Optimization


• Daily monitoring of campaigns to improve CTR, CPC, ROAS, and CAC.


• Run structured A/B tests on ad creatives, landing pages, and audience segments.


• Optimize for both e-commerce conversions (sales) and B2B lead funnels (architects, real estate, hospitality).

Analytics & Reporting


• Maintain weekly performance dashboards.


• Track and report on ROAS, CAC, conversion rates, and lead quality.


• Share actionable insights with marketing and leadership teams.

Collaboration


• Work closely with creative & content teams to ensure ad copy and visuals align with Hello December's premium aesthetic.


• Coordinate with website/e-commerce team to improve conversion journeys (landing pages, checkout flows).


• Partner with sales and B2B teams to feed qualified leads into pipeline.

⸻

Key Metrics of Success


• ROAS ≥ 3 across core e-commerce campaigns.


• 20–30% of total monthly sales driven through performance marketing.


• CAC maintained within target while increasing AOV.


• Growth in qualified B2B leads (monthly pipeline expansion).

⸻

Who You Are


• 2–4 years of hands-on experience in performance marketing for D2C brands, lifestyle, or e-commerce.


• Skilled with Meta Ads Manager, Google Ads, Google Analytics, GTM, Shopify/website analytics.


• Comfortable with performance dashboards (Google Data Studio, Excel, or similar).


• Analytical mindset with the ability to spot patterns and take quick action.


• Eager to grow in a fast-paced, creative, entrepreneurial setup.

⸻

What We Offer


• Chance to build and scale a new-age homeware brand.


• Exposure to both B2C e-commerce and B2B lead funnels.


• A collaborative, creative, high-growth work culture.


• Competitive salary with performance-linked incentives.

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