Category Leader – Power Weeder Segment

1 day ago

Jaipur, Rajasthan, India Aakanksha Tiwari Full time ₹ 12,00,000 - ₹ 15,00,000 per year

Position Description

We are seeking an experienced and visionary professional to lead the Power Weeder Category, which is Balwaan's flagship and top-line product segment. As the Category Leader, you will be responsible for developing, managing, and scaling the entire Power Weeder business. This role demands a mix of strategic thinking, deep industry knowledge, and hands-on execution to establish Balwaan as the dominant player in this category.

Designation:

Category Leader – Power Weeder Segment

Responsibilities & Duties:

  • Category Development & Growth: Build and execute the long-term roadmap for the Power Weeder segment, driving both sales growth and market penetration.
  • Product Strategy: Work with R&D and supply chain teams to ensure the product portfolio aligns with farmer needs, competitive benchmarking, and market trends.
  • Channel & Distribution Expansion: Strengthen and expand dealer networks, retail channels, and institutional partnerships to maximize reach and availability.
  • Market Positioning: Define and implement strategies to position Balwaan Power Weeders as the industry standard, with emphasis on quality, affordability, and after-sales support.
  • Sales Enablement: Provide training, tools, and strategies to sales teams and partners to ensure strong category performance.
  • Performance Tracking: Monitor category KPIs (sales volume, market share, profitability) and take corrective actions where required.
  • Competitor Analysis: Continuously benchmark against competition, pricing strategies, and innovations in the agri-machinery space.
  • Cross-Functional Leadership: Collaborate with marketing, operations, and service teams to deliver seamless farmer experiences and maximize category growth.

Required Skills & Qualifications

  • Graduation in any stream (mandatory); MBA in Marketing / Business Development / Strategy preferred.
  • Minimum 5 years of relevant experience in agri-machinery, with strong exposure to the Power Weeder or related mechanization segment.
  • Proven expertise in category management, sales growth, and dealer/distributor handling.
  • Strong analytical and strategic mindset with executional rigor.
  • Excellent leadership, interpersonal, and communication skills (Hindi & English).
  • Willingness to travel extensively across key agricultural markets in India.

Why Join Balwaan?

  • Lead the development of Balwaan's most important product category.
  • Drive large-scale impact in agri-mechanization and rural transformation.
  • Be part of a fast-growing, entrepreneurial team with opportunities to shape the future of farming in India.

Salary

12 Lakh – 15 Lakh per Annum

Location

Jaipur (Work from office)

How to Apply

Submit your updated resume along with a cover letter highlighting your relevant experience to Shortlisted candidates will be contacted for further rounds.

Job Types: Full-time, Permanent

Pay: ₹1,200, ₹1,500,000.00 per year

Benefits:

  • Provident Fund

Work Location: In person

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