Client Engagement Manager

2 weeks ago

Navi Mumbai, Maharashtra, India Bonanza Portfolio Full time US$ 1,50,000 - US$ 2,00,000 per year

Responsibilities:

Creative Leadership & Team Management

  • Lead and inspire a multidisciplinary creative team, including designers, copywriters, and content strategists.
  • Foster a collaborative and innovative environment that encourages creative excellence and professional growth.
  • Oversee the development of creative briefs, ensuring alignment with marketing objectives and brand guidelines.

Campaign Development & Execution

  • Conceptualize and execute integrated marketing campaigns that drive user engagement and brand awareness.
  • Ensure consistency in messaging and visual identity across all marketing materials and platforms.
  • Ensuring projects are completed on time and within budget.

Brand Strategy & Positioning

  • Collaborate with the marketing team to define and refine the brand's voice, tone, and visual identity.
  • Monitor industry trends and competitor activities to inform creative strategies and maintain a competitive edge.
  • Develop and maintain brand guidelines to ensure consistency across all touchpoints.

Cross-Functional Collaboration

  • Work closely with product, technology, and sales teams to understand business objectives and translate them into compelling creative solutions.
  • Coordinate with external agencies and vendors to execute large-scale campaigns and initiatives.

Performance Analysis & Optimization

  • Analyse the effectiveness of creative campaigns using key performance indicators (KPIs) and analytics tools.
  • Provide actionable insights and recommendations to optimize future campaigns and improve ROI.

Required Skills & Qualification:

  • Bachelors degree in Graphic Design, Marketing, Communications, Fine Arts, or a related field.
  • Proven experience (typically 5+ years) in creative roles, with at least 23 years in a managerial or leadership position.
  • Strong portfolio showcasing creative work across various media, including digital, print, and video.
  • Expertise in design tools (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects) and project management tools
  • Strong understanding of branding, marketing, and the ability to align creative strategies with business goals.
  • Excellent communication skills to clearly and persuasively present ideas to creative teams and non-creative stakeholders.
  • Ability to manage multiple projects and deadlines in a fast-paced, deadline-driven environment.
  • Strong attention to detail and commitment to delivering high-quality work.
  • Strategic mindset with the ability to maintain a creative vision aligned with business objectives.
  • Experience collaborating with creative agencies, freelancers, and vendors.
  • Problem-solving abilities, with a focus on generating innovative and effective creative solutions.
  • Exposure to platforms like CleverTap, MoEngage, and WebEngage to segment users, analyze behaviour, and trigger personalized journey.

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