Head of Sales And Marketing
2 days ago
We are seeking an enthusiastic and results-driven Sales & Marketing Specialist to lead our sales and digital marketing teams. In this role, you will be responsible for developing and executing effective sales and marketing strategies to increase revenue through corporate sales, parties, and events hosted at our center.
Key Responsibilities
- Lead the sales and digital marketing teams, providing guidance, support, and coaching to ensure the achievement of targets and objectives.
- Devise and execute comprehensive sales and marketing plans to drive business growth through various channels, including corporate partnerships, parties, events, and public awareness.
- Develop and nurture relationships with corporate clients, promoting our center's offerings and negotiating deals to secure new business opportunities.
- Strategically plan and execute events, promotions, and campaigns to attract target audiences and drive footfall to the center.
- Implement a mix of ATL and BTL marketing activities, including advertising, direct mail, flyers, and other promotional materials, to maximize brand visibility and lead generation.
- Drive social media strategy, overseeing content creation, posting schedules, and engagement to enhance online presence and attract potential customers.
- Conduct market research to identify trends, competitor activities, and customer preferences, and utilize these insights to fine-tune marketing strategies.
- Utilize analytics tools to track, measure, and analyze the effectiveness of marketing campaigns and adjust strategies accordingly.
- Lead the efforts in generating leads through door-to-door marketing, networking, and community outreach initiatives.
- Collaborate with the sales and marketing teams to ensure seamless coordination and alignment of efforts for integrated campaigns.
- Regularly report on sales and marketing performance, presenting insights, achievements, and areas for improvement to senior management.
Qualifications and Skills:
- Proven 8 plus years experience in Hospitality sales and marketing roles with a track record of achieving and exceeding sales targets.
- Strong leadership skills with the ability to motivate and guide teams toward successful outcomes.
- In-depth knowledge of various marketing channels, including ATL, BTL, social media, and event marketing.
- Excellent communication and negotiation skills, with the ability to build relationships and network effectively.
- Creative thinking and problem-solving abilities to develop innovative marketing campaigns.
- Result-oriented mindset with a focus on continuous improvement and adapting to market changes.
- High level of energy, enthusiasm, and self-motivation.
- Willingness to adapt to a dynamic and evolving environment.
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