Retention & Lifecycle Marketing Manager

6 days ago

Noida, Uttar Pradesh, India Astro Arun Pandit Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Retention & Lifecycle Marketing Manager

Location: Noida

Type: Full-time

Experience: 4–6 years

What You'll Do


• Own retention campaigns end-to-end: build, execute, and optimize journeys across email, WhatsApp, push, SMS, and in-app.


• Create segmentation and cohorts (new, active, dormant, high-value, churn-risk) and run targeted campaigns.


• Improve repeat purchase rate, churn %, DAU/MAU stickiness, subscription renewals, and LTV.


• Write and test high-converting copy, subject lines, hooks, and offers.


• Set up A/B experiments on messaging, design, and timing to lift CTR and conversions.


• Work directly in lifecycle tools (WebEngage, MoEngage, Clevertap, Braze, HubSpot). No outsourcing—hands-on execution is a must.


• Partner with Growth and Product teams to integrate retention tactics into app flows, referrals, and upsells.


• Deliver weekly dashboards on retention KPIs: cohort performance, churn trends, campaign ROI.


• Continuously experiment with nudges, gamification, rewards, and personalization to deepen user stickiness.

What We're Looking For


• 4–6 years in retention / lifecycle marketing at a consumer app, D2C brand, or subscription business.


• Proven track record of lifting repeat revenue and reducing churn at scale.


• Hands-on mastery of automation & CRM tools (WebEngage, MoEngage, Clevertap, or similar).


• Strong analytical chops: cohort analysis, RFM models, funnel breakdowns.


• Creative ability to craft engaging lifecycle messaging that converts.


• Self-starter who thrives in a fast-paced, high-growth environment.

Why Join Us


• Direct impact: your campaigns will directly move retention and revenue for multiple fast-scaling brands.


• Direct visibility with CEO & COO; numbers you own will shape strategy.


• Opportunity to work across diverse consumer models (consultations, gems, courses, subscriptions).


• Culture that values execution speed + measurable results, not fluff.

Apply Now

Send your resume to with the subject line:

Retention & Lifecycle Marketing Manager – [Your Name]

  • LifecycleMarketing #RetentionMarketing #ConsumerTech #StartupJobs #Horocosmo #Gemsmantra #OccultGurukul #ThePoojaHouse #AstroArunPandit

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