Cluster Sales Manager

Greetings from 3G HR Services

We are hiring for "Cluster Head/Sales Manager "

Job Description

• Experience: 8-10 years
• Qualification: MBA-Marketing
• Salary: 8-12 Lakhs
• Location: Hyderabad & Vizag
• Timings: 10:30am - 7:00pm
• 6 Days Working

Key Objectives:

• Appoint, manage and develop distributor network in your assigned geography.
• Deploy, manage and drive a field sales force (Sales Officers) to ensure dealer coverage, order collection, and channel penetration.
• Achieve and maintain a penetration level of at least 50% of the defined universe (i.e., addressable market) in your region.
• Ensure timely and efficient supply of products to the channel/distributors, and maintain strong partner relationships.
• Oversee day-to-day operations of your cluster: channel strategy, manpower deployment, logistics/supply coordination, and sales execution.

Key Responsibilities:

• Distributor & Channel Management
• Identify and appoint new distributors in the assigned geography; evaluate, onboard and monitor them.
• Maintain and nurture relationships with existing distributors; act as the primary liaison between company and channel partners.
• Monitor distributor performance: sales volumes, stock turnover, coverage, payments, compliance.
• Ensure the supply chain to distributor is seamless (timely dispatch, inventory availability, reorder fulfilment).
• Work with supply/logistics teams to ensure product availability and minimize stock-outs.
• Manpower / Field Sales Force Deployment
• In coordination with HR, define roles, hire Sales Officers (SOs) as needed for your geography.
• Deploy the manpower optimally: assign territories, monitor workload, ensure coverage in line with targets.
• Ensure that each Sales Officer visits at least 15 dealers a day (or as per agreed KPI) and collects orders.
• Train, coach and motivate the field sales force for high productivity, correct processes, and behavior.
• Review daily/weekly dealer visits, order collection, outlet coverage, and other key metrics.
• Penetration & Market Coverage
• Map the universe of dealers/outlets in your territory and monitor coverage and penetration levels.
• Drive initiatives to increase market presence, visibility and sales through the channel – activate underserved areas.
• Monitor penetration and aim for at least 50% of universe (or higher as per business targets).
• Execute trade marketing, in-store visibility, promotions, and brand activation in coordination with marketing team.
• Sales Strategy & Execution
• Develop sales plans, forecasts and budgets for your cluster aligned with company targets.
• Monitor field sales performance, analyze key metrics (orders collected, dealer visits, stock turnover, share of shelf, competitor activity).
• Escalate issues (logistics, channel conflict, supply gaps, manpower issues) to senior leadership and resolve proactively.
• Provide regular MIS reports (daily/weekly/monthly) on field activities, sales performance, penetration, channel health.
• Team Leadership & Cross-Functional Coordination
• Build a high-performing team: recruit, train, mentor, appraise Sales Officers and any sub-leaders.
• Coordinate with HR (for hiring and deployment), Supply Chain/Logistics (for product supply), Marketing (for channel activations), Finance (for credit/collections) and other relevant functions.
• Ensure processes, compliances, field discipline, cost controls (e.g., OTAs, reimbursements) are maintained.

Key Performance Indicators (KPIs):

• % of universe covered / reached (target minimum ~50% or as per business plan).
• Number of dealer visits per Sales Officer per day (target: at least 15 dealers/day).
• Distributor order value / volume, month on month growth.
• Stock-on-hand vs turnover at distributor/dealer level; supply-out to sell-in ratio.
• Manpower productivity: orders per Sales Officer, visits per day, % of target achieved.
• Channel health metrics: distributor payment cycles, stock-out incidents, new distributor additions, dealer churn.
• Field cost efficiency, manpower deployment cost vs revenue.
• Field reporting accuracy and timeliness (daily/weekly MIS).

Qualifications & Experience:

• Bachelor's degree (preferably in Business, Commerce, or relevant field). MBA preferred.
• Minimum ~8-12 years of experience in channel/distributor sales, managing a field force, preferably in Consumer Goods, or Distribution-led business.
• Proven track record of achieving sales/penetration targets, managing distributor networks and field manpower.
• Strong people management skills; ability to deploy and manage field teams, motivate them, monitor performance and drive results.
• Strategic thinker with a hands-on execution mentality; comfortable with frequent travel, field visits, and dealing with grassroots channel/dealer level.
• Good analytical skills: ability to interpret sales & market data, competitor insight, and convert into actionable field plans.
• Excellent communication and interpersonal skills (to deal with distributors, dealers, internal stakeholders).
• Comfortable working under target pressure, in dynamic, field-driven setups.

Working Conditions / Other Info:

• Significant field travel will be required across the assigned geography (towns, rural areas, remote dealers).
• Early mornings/late evenings may be needed to align with distributor/dealer timings.
• This is a high-visibility role with direct impact on business performance; strong performance will lead to further leadership opportunity.

Job Type: Full-time

Pay: ₹800, ₹1,200,000.00 per year

Work Location: In person