Manager – Partner

About the Role:

We are looking for a dynamic and entrepreneurial full-stack B2B software marketing leader to drive our regional marketing efforts and build our partner ecosystem from the Litmus GCC in India. This dual-function role involves developing and executing marketing plans tailored for India, actively building and nurturing a robust partner ecosystem, and enabling both direct and partner-led sales growth. The ideal candidate is a hands-on strategist, skilled in both creating impactful content and managing integrated campaigns, while collaborating effectively across global teams.

Role's Responsibilities:

Marketing Strategy & Execution

• Collaborate with the global marketing team to build and implement India-specific strategies that align with business objectives and Ideal Customer Profiles (ICPs).
• Design and manage integrated marketing campaigns across digital, content, event, and partner channels to generate brand awareness and high-quality leads.
• Uphold and localize the Litmus brand, ensuring consistent positioning and messaging in all market outreach.

Partner Ecosystem Development & Enablement

• Identify, recruit, and onboard the right partners to expand market reach.
• Manage the end-to-end partner onboarding process, including all administrative and contractual paperwork.
• Define detailed go-to-market (GTM) plans in collaboration with partners.
• Establish and manage a governance model to ensure the disciplined execution of joint GTM plans.
• Enable partners from both a sales and delivery perspective to ensure they are fully equipped for success.
• Develop sales collateral, presentations, and use-case materials specifically designed for Indian buyers and partner needs.
• Enable channel partners with dedicated marketing support, including co-branding, joint event planning, and lead generation campaigns.
• Work closely with India and global sales and pre-sales teams to align all marketing activities with pipeline and revenue goals.

Content & Digital Engagement

• Produce localized content, such as blogs, case studies, opinion pieces, videos, and social media posts, that resonates with industrial decision-makers in India.
• Maintain an active and though-leadership presence on LinkedIn and other relevant industry forums, sharing valuable insights and company updates to enhance digital visibility.

Events & Lead Lifecycle Management

• Identify, plan, and represent Litmus at key industry events, expos, and trade shows to connect with customers and partners.
• Oversee the entire lifecycle of leads generated from marketing campaigns and events, including nurturing, qualification, and successful handover to the sales team.
• Track and analyze key performance metrics (e.g., MQLs, funnel progression, engagement scores) to continually optimize campaign effectiveness.
• Publish regular Management Information System (MIS) reports detailing the performance and outcomes of marketing and partner activities.

Role's Desired Qualifications:

• 8–10 years of experience in B2B marketing, ideally within enterprise software, IIoT, manufacturing, or industrial automation sectors.
• Proven experience in developing and managing channel partner marketing programs and relationships.
• Strong, hands-on ability in content creation and multi-channel campaign execution, with experience managing vendors as needed.
• Proficiency with marketing automation and analytics tools such as HubSpot, WordPress, LinkedIn Campaign Manager, and Google Analytics.
• A deep understanding of Indian industrial markets (e.g., automotive, manufacturing, energy) and the key decision-makers within them.
• Excellent communication, storytelling, and interpersonal skills with a strong focus on customer value.
• Demonstrated ability to thrive in a fast-paced, cross-cultural, and collaborative work environment.
• Exposure to marketing for data, cloud, or edge computing platforms is a significant advantage.