Marketing Executive
4 days ago
Role Summary:
Were looking for a dynamic and driven Marketing Executive to support day-to-day marketing operations at Indofast. From running campaigns and creating content to executing events and driving leads, you will play a key role in accelerating awareness, demand, and growth for Indias emerging EV battery swapping network.
Key Responsibilities:
Campaign Execution
- Assist in planning and executing digital campaigns (Meta Ads, LinkedIn, Google, influencer promotions)
- Coordinate offline activities like demo days, RWA activations, and promotional events
- Track performance and update internal dashboards
Content & Creatives
- Work with the creative team/agencies to create social media content, reels, posters, etc.
- Draft engaging copies for social posts, emails, and WhatsApp promotions
- Manage social media scheduling and basic community responses
Lead Generation & CRM
- Monitor and qualify leads from Meta and offline campaigns
- Coordinate with franchise/business development teams for lead follow-up
- Maintain CRM or lead trackers
Vendor & Internal Coordination
- Liaise with printing vendors, influencers, agency partners, etc.
- Coordinate with the operations/network team for on-ground marketing needs
- Support franchise onboarding kits, in-store branding, and event collaterals
Must-Have Skills:
- 13 years of relevant marketing experience (internships included)
- Strong understanding of digital and social platforms
- Good communication and copywriting skills
- Hands-on with Excel, Canva/basic design tools, and Google Workspace
- Willingness to travel within India for activations/events
Nice-to-Have:
- Experience in startups, EV, or FMCG sectors
- Familiarity with tools like Meta Ads Manager, HubSpot, or similar CRMs
- Basic video editing or reel-making skills
What You Get:
- Opportunity to build a green-tech brand from the ground up
- Freedom to experiment, learn, and grow fast
- Work in a dynamic, energetic startup culture
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