Regional Sales Manager GT/FMCG

1 week ago

Saket Delhi, India ICC CHEMTEC PRIVATE LIMITED Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Job Title:
Regional Sales Manager (RSM) – GT / FMCG

Locations:
Karnataka OR Maharashtra (one position per state)

Industry:
Consumer Goods / Home & Auto Care / Microfiber Products

website:

Reporting To:
Director Marketing

Team:
3–6 Territory Sales Executives (per state)

Role Objective

To build, manage and scale the General Trade (GT) distribution network for SOFTSPUN in the assigned state, ensuring numeric and weighted distribution growth, driving sell-in & sell-out, and establishing SOFTSPUN as a
leading microfiber & car/home-care brand
in retail and wholesale channels.

Key Responsibilities

1) Distribution Development

  • Appoint & onboard
    Super Stockists, Distributors and Sub-Distributors
    across key districts.
  • Ensure
    coverage expansion
    : Urban → Tier-2 → Tier-3 → Semi-Urban retail.
  • Achieve full
    RTM (Route-to-Market)
    setup including van coverage where required.
  • Ensure distributor ROI, stock hygiene, reorder cycles and credit discipline.

2) Sales Execution & Growth

  • Deliver
    monthly, quarterly, and annual revenue targets
    for the state.
  • Drive
    primary (distributor orders)
    and
    secondary (retail sales)
    .
  • Increase
    Numeric Distribution (ND)
    and
    Weighted Distribution (WD)
    .
  • Ensure
    minimum 65–75% distributor repeat-order rate
    month-on-month.

3) Team Leadership

  • Recruit, train and lead
    Territory Sales Executives / Sales Officers
    .
  • Conduct
    market working
    , route riding, in-shop coaching.
  • Performance tracking (Beat plan adherence, strike rate, outlet conversions).

4) Market Activation

  • Execute
    promotions, schemes, sampling and awareness activities
    .
  • Drive merchandising & visibility: racks, danglers, POP, branding in stores.
  • Work closely with
    tele-calling lead generation
    team for lead → appointment → closure flow.

5) Data & Reporting

  • Maintain
    Sales Dashboard
    , Distributor Scorecard & Beat Tracker.
  • Weekly reporting to
    NSH
    (pipeline, closures, attrition risk, credit status).
  • Competitor pricing & activation intelligence.

Experience Required

RequirementDetailExperience
5–10 years
in
FMCG / Home Care / Personal Care / Auto Accessory / Lubricants / Paints / Adhesives / Consumer Durables GT
Must HaveStrong General Trade distribution building experience in
Karnataka or Maharashtra
(local networks)Team HandlingManaged
3+ sales reps
or distributor manpower earlierLanguage
For Karnataka:
Kannada + Hindi/English;
For Maharashtra:
Marathi + Hindi/EnglishChannel UnderstandingDistributor profitability, RTM models, scheme structuring, beat planning

Key Skills & Traits

  • Strong
    market opening
    and
    state rollout capability
  • Ability to
    negotiate distributor commercials
  • Hands-on in market working (not desk-only manager)
  • Analytical & structured reporting discipline
  • High ownership, grounded attitude, strong relationship skills

Compensation

  • Fixed Salary: (depending on experience & region)
  • Performance Incentives:
    Sales-linked quarterly bonuses
  • Travel Allowance + Mobile + Market Expenses

Growth Path

RSM →
Senior RSM
→
Zonal Sales Manager
→
National Sales Manager / Business Head

Why Join SOFTSPUN

You'll be part of a fast-scaling Made-in-India brand with strong digital presence and manufacturing excellence — now ready to conquer offline retail across India. If you're entrepreneurial, love building from the ground up, and want to grow with a brand that's going nationwide — we'd love to meet you


Apply now:

Mention your preferred State / City & CTC.

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