B2B Performance Ads Specialist
3 days ago
About the Role
We're looking for a
hands-on B2B Performance Ads Specialist
who has
personally managed paid campaigns
for
high-ticket B2B / SaaS products
.
This role is
100% performance-driven
— your success will be measured on
HQLs, demo bookings, and pipeline quality
, not impressions or likes.
Our product is an
ERP solution for manufacturing companies
, with an average deal size of
₹15+ Lakhs
.
What You'll Be Responsible For
- Plan, launch, and optimize
Google Ads & LinkedIn Ads
for B2B ERP lead generation - Build
high-intent campaign structures
(search, competitor, industry keywords) - Optimize
CPL, HQL rate, demo conversion - Work closely with landing pages, forms, and qualification logic
- Set up and manage GA4, GTM, conversion & offline tracking
- Continuously optimize using search term reports, negatives, ad testing
- Collaborate with sales to improve lead quality feedback loop
What We're Specifically Looking For
- 3+ years of hands-on paid ads experience
(Google / LinkedIn) - Proven experience with
B2B or SaaS lead generation - Experience handling high-consideration products
(₹10L+ deal size preferred) - Comfortable owning
CPL, HQL & demo metrics - Strong understanding of funnels, landing pages & CRM integration
- Ability to clearly explain what worked, what failed, and why
This Role Is NOT for You If
- You've only worked on
branding or social media content - You rely fully on agencies for execution
- You can't talk in numbers (CPL, ROAS, conversion rates)
- You expect "guaranteed leads" without optimization
-
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