B2B Performance Ads Specialist

3 days ago


Noida, Uttar Pradesh, India Logix Infotech LLP Full time

About the Role

We're looking for a
hands-on B2B Performance Ads Specialist
who has
personally managed paid campaigns
for
high-ticket B2B / SaaS products
.

This role is
100% performance-driven
— your success will be measured on
HQLs, demo bookings, and pipeline quality
, not impressions or likes.

Our product is an
ERP solution for manufacturing companies
, with an average deal size of
₹15+ Lakhs
.

What You'll Be Responsible For

  • Plan, launch, and optimize
    Google Ads & LinkedIn Ads
    for B2B ERP lead generation
  • Build
    high-intent campaign structures
    (search, competitor, industry keywords)
  • Optimize
    CPL, HQL rate, demo conversion
  • Work closely with landing pages, forms, and qualification logic
  • Set up and manage GA4, GTM, conversion & offline tracking
  • Continuously optimize using search term reports, negatives, ad testing
  • Collaborate with sales to improve lead quality feedback loop

What We're Specifically Looking For

  • 3+ years of hands-on paid ads experience
    (Google / LinkedIn)
  • Proven experience with
    B2B or SaaS lead generation
  • Experience handling high-consideration products
    (₹10L+ deal size preferred)
  • Comfortable owning
    CPL, HQL & demo metrics
  • Strong understanding of funnels, landing pages & CRM integration
  • Ability to clearly explain what worked, what failed, and why

This Role Is NOT for You If

  • You've only worked on
    branding or social media content
  • You rely fully on agencies for execution
  • You can't talk in numbers (CPL, ROAS, conversion rates)
  • You expect "guaranteed leads" without optimization


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