Brand Manager

6 days ago

Mumbai, Maharashtra, India Altrone Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Mission: Incubate, launch, and scale new brands end-to-end—owning strategy, identity, go-to-market, and the growth engine to profitable traction.

What you'll own

  • Opportunity & strategy:
     Customer research, category/competitor scans, TAM/SAM sizing, positioning, and brand architecture.
  • Naming & identity:
     Name development (with legal checks), voice/tone, messaging pillars, visual identity, and brand guidelines.
  • Go-to-market:
     Channel strategy (D2C, marketplaces, retail/wholesale, B2B), pricing/pack, launch plans, and calendar.
  • Digital foundation:
     Landing/site build with design/dev partners (Figma → Webflow/Shopify), tracking, SEO basics, and analytics.
  • Campaigns & content:
     Brief and produce creative across paid/owned/earned; oversee social, email/CRM, influencers, PR, and creator UGC.
  • Growth & experimentation:
     Funnel setup (A/B tests, CRO), paid media structure, CAC/LTV discipline, referral/loyalty, and retention programs.
  • Partnerships & distribution:
     Coordinate marketplace brand stores, retail toolkits, co-marketing, affiliates.
  • Measurement & insight loop:
     Build dashboards, run post-mortems, turn learning into the next test/iteration.
  • Budget & vendors:
     Scope budgets, brief agencies/freelancers, manage timelines and quality.
  • Brand governance:
     Ensure consistency across all touchpoints and brand extensions.
  • Portfolio scale (if multiple brands):
     Guardrails to avoid cannibalization; playbooks to replicate wins across launches.

What you'll bring

  • 5–8+ years building and growing brands (agency or in-house) with 
    ground-up launches
     in your portfolio.
  • Sharp 
    positioning & messaging
     skills; excellent writing.
  • Design literacy
     (comfortable in Figma) and strong creative judgment.
  • Growth fluency:
     understands media mix, CAC/LTV math, and experimentation frameworks.
  • Proven project/program management; cross-functional leadership and vendor management.
  • Data-savvy: GA4/Looker (or similar); comfort turning insight into action.

Nice to have

  • Ecommerce (Shopify/Webflow) and marketplace experience; packaging development.
  • Influencer/creator programs and PR; retail/channel rollouts.
  • SQL basics; tools like Amplitude, Mixpanel, or Looker Studio.
  • Experience launching in multiple geographies or categories.

How we'll measure success (KPIs)

  • Awareness & consideration (survey/proxy), branded search, share of voice.
  • Traffic, CVR, AOV, 
    CAC vs. LTV/Payback
    , retention/repurchase rate.
  • Efficient paid media (ROAS/TACOS) and profitable contribution margins.
  • Community/social growth and engagement quality.
  • On-time, on-budget launches with clear learning velocity.

Tools you'll use

  • Figma; Webflow/Shopify/WordPress; GA4, Looker/Amplitude; Meta/Google/TikTok/YouTube Ads; Klaviyo/WebEngage/MoEngage; Asana/Notion/Jira; Adobe/Canva.

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