Area Sales Manager

3 days ago

Cochin, Kerala, India Seaberry Foods Private Limited Full time ₹ 3,00,000 - ₹ 3,60,000 per year

Company Overview:

Seaberry Foods Pvt. Ltd. is a leading distributor of frozen food products, serving a wide network of HoReCa (Hotel, Restaurant & Catering) clients, retail markets, and modern trade across Kerala. We are expanding our presence in the Kochi region and are looking for a seasoned professional with strong field experience to lead business development efforts in this segment.

Job Description:

We are seeking a motivated and experienced Area Sales Manager (ASM) to drive business growth in the HoReCa sector for the Kochi region. The ideal candidate will have a proven track record in food & beverage / frozen food distribution, strong customer relationships, and excellent field execution capabilities.

Key Responsibilities:

  • Develop and Expand HoReCa Business: Identify, onboard, and nurture new HoReCa clients (Hotels, Restaurants, Caterers) in the assigned territory to increase market share and product penetration.
  • Field Sales & Client Visits: Conduct regular client visits to maintain strong relationships, understand requirements, and offer appropriate frozen food solutions.
  • Sales Target Achievement: Consistently meet or exceed monthly, quarterly, and annual sales targets.
  • Demand Generation & Visibility: Drive product visibility through sampling, on-ground activations, promotions, and merchandising at HoReCa outlets.
  • Product Knowledge & Demonstration: Educate customers on frozen product offerings, conduct demos, and provide training on proper handling and usage.
  • Route Planning & Coverage: Strategically plan daily routes to ensure optimal area coverage and maximum client engagement.
  • Order & Supply Coordination: Manage end-to-end order processes, coordinate with logistics and supply chain to ensure on-time deliveries.
  • Market Intelligence: Monitor competitor activities, pricing, and promotional strategies to share actionable insights with management.
  • Relationship Management: Build and maintain strong relationships with chefs, purchase managers, hotel owners, and other key decision-makers.
  • Internal Coordination: Work closely with branch offices, supply chain, and marketing teams to ensure smooth operations and high customer satisfaction.
  • Collections & Payments: Track outstanding payments and ensure timely collections in line with company policies.

Preferred Candidate Profile:

  • Experience: Minimum 4–7 years of relevant experience in HoReCa / Frozen Food / FMCG / B2B Food Service sales, with strong field exposure.
  • Proven experience in frozen food distribution or similar categories is highly preferred.
  • Strong interpersonal, negotiation, and communication skills.
  • Self-driven, target-oriented, and capable of handling field challenges independently.
  • Willingness for extensive fieldwork within Kochi and nearby regions.
  • Local candidates from Ernakulam/Kochi are preferred for better regional coverage.
  • Maturity and decision-making ability to manage clients and resolve on-ground issues effectively.

Job Types: Full-time, Permanent

Pay: ₹23, ₹30,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Internet reimbursement
  • Leave encashment

Ability to commute/relocate:

  • Kochi, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

  • Field sales: 2 years (Required)
  • frozen food sector: 2 years (Preferred)

Location:

  • Kochi, Kerala (Required)

Willingness to travel:

  • 75% (Preferred)

Work Location: In person

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