Sales Relationship Manager, MSME LAP and Micro LAP

Role Overview

We are looking for a highly driven and result-oriented Sales Relationship Manager to lead frontline business sourcing in the MSME Loan Against Property (LAP) and Micro-LAP segments.

The ideal candidate will bring a robust personal DSA network and a proven ability to drive high-quality deal origination and conversion.

Key Responsibilities

1. Business Sourcing & Origination

• Generate new business in MSME LAP and Micro-LAP segments.
• Leverage personal DSA network for high-quality lead inflow in LAP segment.
• Achieve monthly and quarterly loan origination targets through DSA sourcing channels.
• Drive end-to-end deal conversion from lead generation to final disbursement.

2. Channel Development & Relationship Management

• Build, activate, and manage a strong network of DSAs, connectors and intermediaries.
• Conduct regular field visits and partner meetings to drive DSA engagement and productivity.
• Run partner training, incentive and loyalty programs to improve sourcing quality.
• Monitor DSA performance, ensure timely payouts and sustain long-term partner satisfaction.

3. Credit Coordination & Process Management

• Work closely with Credit and Operations teams to ensure seamless file processing and quick TAT.
• Review applications for documentation completeness and policy alignment.
• Support DSAs in structuring deals within company credit norms.

4. Compliance & Market Intelligence

• Ensure sourcing adheres to KYC norms, credit policies and regulatory standards.
• Stay updated on competitor offerings, product innovations and market dynamics.
• Provide on-ground feedback to Product Head for strategy and product development.

Experience:

• 6-8 years of frontline NBFC/BFSI sales experience, with a focus on MSME LAP and/or Micro-LAP.
• Proven track record of loan origination through DSA networks.
• Strong understanding of credit policies, underwriting standards and customer documentation.
• Excellent communication, negotiation and stakeholder management skills.
• Self-motivated, target-driven and able to manage relationships across geographies.

Skills & Competencies

Functional / Technical Skills

• Strong knowledge of MSME LAP and Micro-LAP products.
• Deep understanding of credit evaluation, documentation and underwriting.
• Established DSA and partner network with proven performance.
• Comfortable with CRM platforms, Excel and MIS dashboards.
• Understanding of MSME market geographies and segment nuances.

Behavioral & Interpersonal Skills

• Excellent communication, negotiation, and interpersonal skills.
• High sense of ownership, accountability, and target orientation.
• Strong analytical and problem-solving mindset.
• Energetic, self-motivated, and adaptive to fast-paced environments.
• Team player who collaborates well across credit, ops, and risk teams.

Why join us?

• Be part of a high-growth NBFC at an early stage with direct impact on business expansion.
• Work closely with experienced leadership and benefit from quick decision-making and fast approvals.
• Opportunity to build a strong earning portfolio through performance-based incentives.
• Join a dynamic, field-driven team that values hustle, relationships and delivery.

About Us

We are a newly established, credit focused NBFC committed to enabling access to finance for MSMEs and underserved retail borrowers across India. Our mission is to build a modern, tech-enabled lending platform that delivers responsible credit at scale.

Our parent AVANA Companies ) is a U.S. based group of credit and finance companies specializing in lending to specific niche industries that were highly knowledgeable in, such as hospitality, construction, and traditional Commercial Real Estate (CRE) because it enables us to provide the best possible service for our borrowers and minimize risk for our investors. We focus on helping small business owners and real estate developers across the USA by offering quick, adaptable and dependable financing.

Based in Glendale, Arizona, our financial services firm stands at the forefront of the industry, embracing innovation and fostering a culture of excellence.

Founded in 2002, we have originated loans more than $6.5 Billion and managed $1 Billion assets for our investors.