Customer Marketing Manager

2 days ago

Mumbai, Maharashtra, India Placewell Solutions Full time ₹ 15,00,000 - ₹ 28,00,000 per year

KEY ROLES AND RESPONSIBILITIES

The incumbent would be responsible for the following for the assigned brand/s portfolio


• Retailer & Shopper Insights:

Develop a strategic actionable plan by Identifying and developing shopper insights in priority channels/customers

o Identifying Category / Channel Point of purchase drivers, barriers, purchase decision tree, purchase process, influencers, etc.

o Developing consumer point of buying propositions based on deep retailer and shopper understanding


• Customer Value Propositions:

Drive value propositions by introducing conceptual sell-in for trade partners. Develop trade schemes in line with market needs, competition actions and marketing budgets


• Planning:

Drive strategic trade calendar for ensuring competitive advantage (in wholesale, distributors, chemists) by designing Channel specific schemes and engagement plans


• In-Store Activation:

Ensure seamless interface between planning & execution, and drive speed to market for existing lines and extensions by

o Driving sales conversion in-store via shopper activation & BTL activities o Preparing an in-store merchandising strategy and driving implementation

o Identify right agency partners, develop their scope & reward systems, and tracking mechanisms

o Designing, developing & ensuring quality implementations for all POSM for better instore communication


• Budget Management & ROI:

Ensure that execution is seamless across the country and across divisions while making sure that Ensure effective and efficient spending of the central budget and regular monitoring and tracking of the return of investment on the same

o Trade marketing budget allocated for the categories, regions & channels is being adhered to strictly

o Local feedback is being considered by regular visits to the sales teams, customers and stores, to constantly upgrade the ROI, while ensuring quality of programs

KEY DELIVERABLES


• Improve market share through consistently driving both numeric and weighted distribution, and share of shelf & displays, via targeted programs


• Collaborate closely with the sales team to ensure that trade marketing strategies are aligned with sales objectives and revenue targets.


• Drive sales for assigned brand portfolio while tracking Return on Trade (BTL) Investment for existing lines and extensions.


• Excellent execution of trade programs and in-store activations

IDEAL CANDIDATE PROFILE


• Qualifications: Preferably MBA from reputed institutes


• Ideally a candidate who brings at least 5 years of experience in sales, trade marketing, category management or retail channel management, preferably related to OTC and/or FMCG sector


• Quality exposure to Chemist Channel and / or OTC industry will be distinct advantage


• Strong collaboration skills, and experience in mobilizing cross-functional teams


• Proven listening, negotiating and influencing skills


• Strong analytical skills with a proven ability to learn new skills and think on the feet


• Credible, confident and articulate, with good presentation skills

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