Customer Marketing

6 days ago

Mumbai, Maharashtra, India R2R Consultants LLP Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role:
Customer Marketing & Data Analyst

We are seeking a highly analytical and customer-focused Customer Marketing & Data Analyst to join our team. This hybrid role combines the strategic responsibilities of customer marketing with the technical rigor of data analysis. You will play a key role in driving customer engagement, and growth through data-driven insights and targeted marketing campaigns.

Key Responsibilities:

Data Analysis & Insights:

  • Collect, clean, and analyze data from various platforms (CRM, website, campaign tools, etc.).

  • Identify trends, patterns, and customer behaviors to inform marketing strategies.

  • Build and maintain dashboards and performance reports using tools like Excel, Power BI, or Tableau and equivalent.

  • Collaborate with product, sales, and customer success teams to provide data insights for business decisions.

  • Segment customers based on lifecycle stage, usage, and behavior for personalised marketing.

Customer Marketing:

  • Plan, execute, and optimise customer marketing campaigns (email, onboarding, loyalty, cross-sell, upsell).

  • Manage CRM tools and customer journeys to ensure timely and relevant communication.

  • Track and report on customer engagement metrics, campaign ROI, and retention performance.

  • Foster customer advocacy through reviews, referrals, and success stories.

Sales Ops Schemes:

  • Design and execute operational incentive schemes and internal programs to drive sales productivity.

  • Analyze sales team performance and recommend optimisation strategies.

  • Support forecasting, territory planning, and performance benchmarking.

  • Work with sales leadership to align marketing and ops initiatives with revenue goals.

Qualifications:

  • Bachelor's degree in marketing, Data Science, Business Analytics, or a related field.

  • 5 years of experience in a role involving both marketing and data analysis in a leading FMCG industry (preferably Ice cream/ Beverages / Food Industry)

  • Strong proficiency in Excel and SQL; experience with BI tools (Power BI, Tableau, Looker, etc.).

  • Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo).

  • Excellent communication, project management, and storytelling skills

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