Customer Marketing

6 hours ago

Mumbai, Maharashtra, India R2R Consultants LLP Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role:
Customer Marketing & Data Analyst

We are seeking a highly analytical and customer-focused Customer Marketing & Data Analyst to join our team. This hybrid role combines the strategic responsibilities of customer marketing with the technical rigor of data analysis. You will play a key role in driving customer engagement, and growth through data-driven insights and targeted marketing campaigns.

Key Responsibilities:

Data Analysis & Insights:

  • Collect, clean, and analyze data from various platforms (CRM, website, campaign tools, etc.).

  • Identify trends, patterns, and customer behaviors to inform marketing strategies.

  • Build and maintain dashboards and performance reports using tools like Excel, Power BI, or Tableau and equivalent.

  • Collaborate with product, sales, and customer success teams to provide data insights for business decisions.

  • Segment customers based on lifecycle stage, usage, and behavior for personalised marketing.

Customer Marketing:

  • Plan, execute, and optimise customer marketing campaigns (email, onboarding, loyalty, cross-sell, upsell).

  • Manage CRM tools and customer journeys to ensure timely and relevant communication.

  • Track and report on customer engagement metrics, campaign ROI, and retention performance.

  • Foster customer advocacy through reviews, referrals, and success stories.

Sales Ops Schemes:

  • Design and execute operational incentive schemes and internal programs to drive sales productivity.

  • Analyze sales team performance and recommend optimisation strategies.

  • Support forecasting, territory planning, and performance benchmarking.

  • Work with sales leadership to align marketing and ops initiatives with revenue goals.

Qualifications:

  • Bachelor's degree in marketing, Data Science, Business Analytics, or a related field.

  • 5 years of experience in a role involving both marketing and data analysis in a leading FMCG industry (preferably Ice cream/ Beverages / Food Industry)

  • Strong proficiency in Excel and SQL; experience with BI tools (Power BI, Tableau, Looker, etc.).

  • Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo).

  • Excellent communication, project management, and storytelling skills

  • Buying Lead- Electronics

    2 weeks ago

    Mumbai, Maharashtra, India Customer Capital Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Customer Capital operates in the exciting and fast-growing domain of loyalty and customer engagement. We are an end-to-end loyalty marketing company that runs its own loyalty programs in partnership with large companies (such as banks, conglomerates, etc.). We are a company started by veterans in the Indian Loyalty Industry with experience across different...

  • Freelance Graphic Designer

    2 days ago

    Mumbai, Maharashtra, India Customer Capital Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Description- Graphic Designer (E-Commerce B2C)- Contract/FreelancerCustomer Capital is at the forefront of providing innovative Product as a Service solutions, tailored to meet the needs of large enterprises. We specialize in creating commerce platforms—including shopping, travel, and deals—that are seamlessly integrated with loyalty programs to...

  • Customer Marketing Manager

    1 week ago

    Mumbai, Maharashtra, India North Star Consulting Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    customer-focused Customer Marketing & Data AnalystPlan, execute, and optimize customer marketing campaignsManage CRM tools and customer journeyPlay a key role in driving customer engagementdata-driven insights Required Candidate profileExp in a role involving both marketing and data analysis in a leading FMCG industryStrong proficiency in Excel and SQL;...

  • Customer Marketing Executive

    1 week ago

    Mumbai, Maharashtra, India Bajaj Consumer Care Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Role PurposeCritical role responsible for increasing demand at retailer and distributor level. The role holder would be responsible for development of customer marketing plans, brand perception, preparation of channel wise trade calendar and execution of in-store activations in order to meet sales objectives in the Organized Trade channel and achieve larger...

  • Customer Relationship Officer

    6 days ago

    Navi Mumbai, Maharashtra, India Forehedge Marketing Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Responsibilities:Manage customer relationships through effective communicationMeet sales targets by providing exceptional serviceHandle customer queries with empathy and efficiency

  • Associate Customer Marketing

    2 weeks ago

    Mumbai, Maharashtra, India JioStar Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    JioStar's dynamic Customer Marketing Sports team is looking to hire an Associate in B2B Sports Marketing. This role is critical in coordinating campaign execution, optimizing operational processes, and sustaining strong trade/marketing industry relationships. The candidate will partner closely with sales, media, and brand teams as well as external agencies...

  • Associate Customer Marketing

    2 weeks ago

    Mumbai, Maharashtra, India JioStar Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    JioStar's dynamic Customer Marketing Sports team is looking to hire an Associate in B2B Sports Marketing. This role is critical in coordinating campaign execution, optimizing operational processes, and sustaining strong trade/marketing industry relationships. The candidate will partner closely with sales, media, and brand teams as well as external agencies...

  • Senior Customer Marketing Manager

    50 minutes ago

    Mumbai, Maharashtra, India Piramal Pharma Limited Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    JOB OVERVIEW:The Senior Manager Customer Marketing will be responsible for leading customer marketing initiatives within the Sales Development team, focusing on the supermarket (SM) and modern trade (MT) channels. This role involves collaborating with sales, trade marketing, and retail teams to develop and execute customer-focused marketing strategies that...

  • Senior Manager-Customer Marketing

    2 days ago

    Mumbai, Maharashtra, India Piramal Pharma Solutions Full time ₹ 94,100 - ₹ 2,50,000 per year

    LOCATION: MumbaiJOB OVERVIEW: The Senior Manager – Customer Marketing will be responsible for leading customer marketing initiatives within the Sales Development team, focusing on the supermarket (SM) and modern trade (MT) channels. This role involves collaborating with sales, trade marketing, and retail teams to develop and execute customer-focused...

  • Senior Manager-Customer Marketing

    2 days ago

    Mumbai, Maharashtra, India Piramal Pharma Ltd Full time ₹ 10,00,000 - ₹ 25,00,000 per year

    Job DescriptionLOCATION:MumbaiJob OverviewThe Senior Manager – Customer Marketing will be responsible for leading customer marketing initiatives within the Sales Development team, focusing on the supermarket (SM) and modern trade (MT) channels. This role involves collaborating with sales, trade marketing, and retail teams to develop and execute...