Senior Customer Marketing Manager

5 days ago

Mumbai, Maharashtra, India Piramal Pharma Limited Full time ₹ 15,00,000 - ₹ 25,00,000 per year

JOB OVERVIEW:

The Senior Manager Customer Marketing will be responsible for leading customer marketing initiatives within the Sales Development team, focusing on the supermarket (SM) and modern trade (MT) channels. This role involves collaborating with sales, trade marketing, and retail teams to develop and execute customer-focused marketing strategies that drive sales, improve customer engagement, and enhance brand presence across key retail partners. The Senior Manager will ensure the successful implementation of customized marketing programs and promotions tailored to drive business growth and foster strong retail relationships

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REPORTING STRUCTURE: (Reports To) : Head of Sales Development

ESSENTIAL QUALIFICATION:

  • Bachelors degree in Business Administration, Marketing, or related field. (Master's degree preferred)
    •Certification or training in customer marketing, retail marketing, or related fields is an advantage

RELEVANT EXPERIENCE:

  • Minimum of 7-10 years of experience in customer marketing or sales development, with a focus on supermarket and modern trade channels
  • Strong experience in designing and executing customer marketing strategies that drive retail sales, improve brand visibility, and enhance customer loyalty
  • Demonstrated success in working cross-functionally with sales, trade marketing, and brand teams to achieve growth objectives
  • Experience in managing retail partnerships, promotional planning, and performance analysis in the retail sector

KEY ROLES/RESPONSIBILITIES:

  • Lead and implement customer marketing strategies in modern trade and supermarket channels
  • Develop tailored marketing programs to boost customer engagement and brand penetration
  • Plan and execute in-store promotions, activations, and trade campaigns for visibility and sales
  • Collaborate with sales teams and retail partners on joint business plans and growth initiatives
  • Leverage data and insights to optimize trade spends, ROI, and campaign effectiveness
  • Oversee creation of POS materials and ensure consistent execution across retail touchpoints

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