Senior Manager-Customer Marketing

LOCATION: Mumbai

JOB OVERVIEW:

The Senior Manager – Customer Marketing will be responsible for leading customer marketing initiatives within the Sales Development team, focusing on the supermarket (SM) and modern trade (MT) channels. This role involves collaborating with sales, trade marketing, and retail teams to develop and execute customer-focused marketing strategies that drive sales, improve customer engagement, and enhance brand presence across key retail partners. The Senior Manager will ensure the successful implementation of customized marketing programs and promotions tailored to drive business growth and foster strong retail relationships.

KEY STAKEHOLDERS: INTERNAL

• Sales Team

• Sales Development Team(Training/SD)

• Brand Marketing Team

• Product Development Team

KEY STAKEHOLDERS: EXTERNAL

• Retailers (Supermarket, Modern Trade)

• Distributors

• External Agencies

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REPORTING STRUCTURE: (Reports To) : Head of Sales Development

ESSENTIAL QUALIFICATION:

• Bachelor's degree in Business Administration, Marketing, or related field. (Master's degree preferred)

• Certification or training in customer marketing, retail marketing, or related fields is an advantage

RELEVANT EXPERIENCE:

• Minimum of 7-10 years of experience in customer marketing or sales development, with a focus on supermarket and modern trade channels

• Strong experience in designing and executing customer marketing strategies that drive retail sales, improve brand visibility, and enhance customer loyalty

• Demonstrated success in working cross-functionally with sales, trade marketing, and brand teams to achieve growth objectives

• Experience in managing retail partnerships, promotional planning, and performance analysis in the retail sector

In the three decades of its existence, Piramal Group has pursued a twin strategy of both organic and inorganic growth.

Driven by its core values, Piramal Group steadfastly pursues inclusive growth, while adhering to ethical and values-driven practices.

Equal employment opportunity

Piramal Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, ethnicity, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetics, or other applicable legally protected characteristics.

We base our employment decisions on merit considering qualifications, skills, performance, and achievements. We endeavor to ensure that all applicants and employees receive equal opportunity in personnel matters, including recruitment, selection, training, placement, promotion, demotion, compensation and benefits, transfers, terminations, and working conditions, including reasonable accommodation for qualified individuals with disabilities as well as individuals with needs related to their religious observance or practice.

Piramal Consumer Products Division is a leading consumer care business division for Piramal Pharma Limited. Piramal CPD has strived for customer-centricity and solving routine disrupting problems. since 2009. As part of the over 38-year-old Piramal Group, we are proud to have a rich legacy founded on the values of Knowledge, Action, Care, and Impact, which are evident in how we operate as an organization. We live by our mission statement of "Doing Well and Doing Good." Piramal Consumer Products Division has touched the lives of over 7 crore Indians. Piramal CPD meets the needs of consumers in a variety of sectors, including Skin Care, Digestives, Women's Intimate Range, Kids Wellbeing & Baby Care, Pain Management, Oral Care, Gut Health, Respiratory Solutions, Multivitamins, and Food Supplements. We now have one of the largest distribution networks in the consumer healthcare industry, with 1500+ towns, 2.8 lac+ outlets, organized retail outlets, E-commerce, and a 1200+ strong field force. Piramal CPD is one of the fastest growing businesses of Piramal Group. Our most popular brands are ranked first or second in their respective market segments. The company has consistently grown at a CAGR of 20%+ and ended FY 2021 with a top-line value of Rs.690 Cr. Our goal is to be the market leader in the Indian OTC market. Our talented team is at the heart of it all. We take great pride in creating a workplace that caters to each and every individual's career needs. We go to great lengths to ensure that everyone on our teams is valued and recognized.