Product Marketing Manager

Understanding the core concepts of Software Product Marketing and preferably a SaaS Product. (Saas is must)

• Brand and position the SaaS product with a right marketing mix.
• Managing the content assets needed to market the product like website, brochures, ppts, videos, flyers and others.
• Develop compelling product messaging and positioning, competitive differentiation, and compelling storylines for marketing products through collateral, training materials, pitch decks, and other sales enablement resources and tools.
• Identify primary and secondary research and insights to drive strategy
• Serve as a hands-on brand marketing professional from ideation, project management execution, and ROI measurement.
• Grow the company's presence in all key performance marketing channels and establish new ones.
• Develop and execute engaging social media strategies to increase brand awareness and grow user base across various platforms and local channels.
• Forecasting budget spending across all locations to ensure balanced and optimal spending;
• Managing budgets and campaigns across all digital channels to drive strong return on investment and an efficient CAC.
• Create and implement educational initiatives to engage internal community and increase brand loyalty
• Analyze competitor activity, including marketing strategies, channel usage, and campaign tactics, to inform and improve our own strategies
• Research and build targeted media and influencer lists, and establish connections to amplify brand messaging and reach new audiences
• Create and execute integrated campaigns, including ideation, execution, and performance measurement
• Oversee and optimize a newsletter to increase engagement and retention of customers and subscribers.
• Own top-of-funnel marketing site experience, including landing pages and resources focusing on conversion rate optimization from strategy and planning to execution and measurement.
• Identify and design high-impact, hypothesis-driven testing opportunities based on consumer insights (focus groups, user testing) and data (GA, Web Analytics)
• Manage the pipeline of testing opportunities to ensure were maximizing our testing velocity.
• Collaborate with our design team when needed, but also be willing to do light design and copy when conception,
• Collaborate with our technology vendors and Eng. team from start to finish to ensure successful implementation and measurement of tests
• Manage our landing page pipeline and iteration for paid channels in partnership with our performance marketing team
• Communicate results broadly and institutionalize learnings
• Ensure accurate and optimal site analytics, tracking, testing, and measurement setup (GA, GTM, Full Story, A/B Testing Tool).
• Expertise in growth product management, marketing tech, and conversion rate optimization
• Expert experience running A/B tests using leading testing platforms such as Stat Sig, Optimizely, VWO, Google Optimize, Dynamic Yield, etc.
• Expert experience using and configuring analytics software such as Google Analytics, Full Story, etc.
• Built and delivered robust road maps aligned with demand-generation team.
• Strong presentation and communication skills
• Hands-on experience analyzing digital business data to inform decisions and plan strategically
• Ability to generate leads through online/offline marketing strategies
• Knowledge of Google Ads, Social Ads, YouTube Ads, and Other Ads to generate leads.
• Offline marketing activities like events, seminars, channel partners, industry associations and other activities need to be taken care.
• Branding initiatives are a key. Understand customer journey and touch points.

Skills: campaigns,marketing technology,lead generation,product messaging,content management,social ads,software product marketing,google analytics,integrated campaigns,competitive differentiation,conversion rate optimization,design,web analytics,saas product marketing,website,market research,digital marketing,growth product management,campaign management,social media strategy,educational initiatives,a/b testing,competitor analysis,brand positioning,data analysis,google ads,budget management,performance marketing,social media strategies,saas product.

Mandatory Key Skills - presentation skills,product management,saas,sales,digital marketing,market research,lead generation,branding,web analytics,project management,media strategy,brand awareness,consumer insights,Marketing.